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Viewing 1 - 8 out of 8 Blogs.


Social Bookmarking for the web industry: zMogo.net
Posted On 06/25/2008 12:21:52

Zmogo.net is a new bookmarking site developed specifically for the web design/marketing world. It's a lot like Digg.com, but the problem with Digg is that there are no categories for the web industry.

Help us (and your fellow web gurus) fill this void by submitting your favorite articles, sites and resources.

What is Social Bookmarking?

The ability to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others.

Tags: Zmogo Bookmarking Social


New CPM Calculator
Posted On 06/13/2008 10:08:32

GridSix has just posted a new CPM calculator on their site. It's a handy way to do the math on CPM campaigns:

http://www.gridsix.com/seo-tools/cpm-calculator/10-articles/46-cpm-calculator

CPM = Cost Per Thousand

Tags: Cpm


Does your website look like spam to search engines?
Posted On 03/25/2008 08:23:35
Is your website nowhere to be seen in Google? It might be that Google doesn't like your website because it looks like spam.

Check the following list to find out whether your website might look like spam or not.

1. Domain name factors that can indicate a spammy website:

    The domain names of spammy websites are often very long and contain many hyphens. Those domain names often contain commercial high value keywords (the keywords for which you receive lots of spam messages that we don't want to mention here).

    Spammy domains are often registered by people who own a very large number of domains. The more domains a person owns, the more likely it is that the quality of a single domain isn't high. Spammy domains are often very young and have a short registration period. Low quality domains also often use .info, .cc, .us and other cheap top level domains.

    Spammy websites often have many keyword-stuffed sub domains.

2. Content factors that can indicate a spammy website:

    Spammy websites often show very many ads. They also often contain high-commercial keywords. The keyword density and the keyword frequency on low quality websites is often very high.

    Spammy websites often have duplicate content and content scraped from other websites. Low quality websites usually don't have unique content.

    Low quality websites usually don't contain a privacy policy, a copyright notice page and "Contact us" page with a full address.

3. Link factors that can indicate a spammy website:

    Spammy websites often have many links to other spam and low quality websites. Low quality websites aren't likely to have links from trusted sites.

4. Technical factors that can indicate a spammy website:

    Spammy website often use redirects (JavaScript, MetaRefresh, etc.) from landing pages. Spammy websites also often use cloaking. Of course, other spam elements such as hidden text also cause problems with search engines.

If your website uses many of the elements mentioned above then it could be classified as spam. In that case, you should consider a redesign of your website.

Search engines will regard your website as a high quality website if it has high quality links and useful content that can easily be parsed by search engines. Avoid everything that could look like spam and make sure that your web pages contain the right keywords in the right elements in the right density.

Tags: Spam


How to Destroy Google
Posted On 03/11/2008 13:01:47

Welcome to zMogo, a new web industry community. Click here to register for free!

First off, I understand that no one but Google can ultimately lead to their demise. The purpose of this thread is to propose a method of taking away some of their power.

A vast majority of Google's revenue comes from Adwords placed on their search results and Adsense publisher pages, right? Making them a glorified (but useful) Yellow Pages.

What if there were no listings in the yellow pages? What if there were fewer sites on the Google search results pages, news feed, or image search? If Google search results slowly became less complete, and another engine had all of those missing sites, wouldn't that change search habits?

We (webmasters, site owners, etc.) own the results Google provides. Without us, there is no Google.

What if there was a co-op like search engine/community for site owners, where members share in the profits, but are required to:

  • Remove their sites from the Google index
  • Use the co-op engine for searches
  • Use the co-op ad system (publishing/posting)
  • Encourage others to do the same

Crazy enough to work?

Obviously members wouldn't pull from Google until the engine was fully established. And to get non-members to boycott Google, they would be offered a generous return on their ad publishing revenue (50% or more), as long as they aren't using adsense or allowing Google to index their site.

Thoughts?

Tags: Google


$50 at 50
Posted On 03/09/2008 13:05:52

zMogo $50 at 50 Contest

In celebration of reaching 50 members, we are giving away $50 to the member that refers the most new users!

Inviting others in the industry is easy: go to the invite page, and import your contacts from gmail, Yahoo, etc., or manually add the addresses of those you want to invite.

You can also place a link to your referral page on your site or in forums on other sites:

Link example: http://www.zmogo.com/signup/friend_profilename/ where 'profilename' is your username on zMogo.

 

Start today; the contest ends Sunday, March 16th!

 

The Rules:

  • Fake user registrations will disqualify you from the contest
  • Please invite only web industry associates that you know
  • Minimum of 10 referrals needed to qualify
  • Payment made via PayPal
  • No purchase necessary
  • You can track your progress here: Top Users

 

Thanks, and good luck!

Tags: 50


zMogo in the News
Posted On 03/05/2008 13:55:30

We're making a splash! Yes, it's a very small one, but read up on what others are saying about zMogo:

Just Signed Up with zMoGo!

Cool website - zMogo

Online Webmaster Community

We here at zMogo welcome any and all reviews, articles and blogs about our site. If you post something, be sure to send us the link!

 

 

Tags: Zmogo News


SEO Basics
Posted On 02/22/2008 12:03:51

A lot of people ask me whether or not they should outsource their SEO (Search Engine Optimization) or try to do it in house. If you have the resources available, here are the basics:

  1. It starts with keywords: you need to know what people are searching for and the general habits that they develop. You can check popular search phrases here: http://www.gridsix.com/seo_tools/keyword_suggestion_tool/. Pick a 3-5 phrase term if possible, then move to step 2.
  2. Optimize your pages: How you structure the page is critical. Make sure that the meta title, headline, url and content area(s) contain the search phrase you are trying to show up for.
  3. Link to that page: Once you have the page optimized, use text links with the search phrase in them to link to that page. If you have multiple domains, place these text links there as well, especially if they are relevant to the search topic.

Make sense?

If you are looking to outsource, what better place to find an SEO firm than a search engine? Search Google for ‘SEO firm’ or ‘SEO services’ and wade through the top 10 non-paid results. These are people that know their stuff, as they managed to show up in the top 10 for a highly competitive search term.

For more information: In-House vs. Outsourcing SEO

Tags: SEO


AdSense Pricing Too Steep When Targeting
Posted On 02/22/2008 10:42:25

I recently modified an adsense campaign to focus on a specific state. Keeping the same keywords, I assumed this would be a cost-effective way to target this region. I was wrong.

I logged in to my AdSense account to discover that the minimum bid for my keywords had gone from $1 to $10.

Ah corporate greed... As Google fights to keep their stock prices up, smaller, newer sites are getting left behind.

It's similar to the way Wal-Mart is destroying the small town stores... Newer sites and good ideas will get lost in the shuffle of those established entities that can afford to feed the 800 lb gorilla.

Google Gorilla 

Tags: Adsense Text Ads





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