Microsoft Wants to “Just Fix” Host of Windows Flaws

A new option on some of Microsoft’s online troubleshooting guides offers to “just fix it,” but is it enough?

Over at Cnet they have an article up about Microsoft’s fairly new Fix It feature. Since around December, Microsoft has been adding a cute little Fix It button to some of their help guides, which promises to automate all the steps that Microsoft recommends you take in solving a particular problem, apparently by getting a little Playmobile figurine to hit your computer with a wrench.

Only a small portion of Microsoft’s database of thousands of troubleshooting guides have Fix It buttons so far, but the list is constantly expanding. Some examples of guides with Fix It buttons include help for slow internet performance, problems with sleep and hibernation after using Disk Cleanup, and dealing with a active desktop restoration button that appears after installing Internet Explorer. According to a podcast by Ina Fried of Cnet, many of the fixes are related to repairing registry keys that have been manipulated by malware.

It’s a unique approach to troubleshooting that looks like it may take some of the frustration out of the process, but like many of Microsoft’s would-be solutions it seems to miss the point.

Microsoft has long had a reputation of releasing buggy, unstable software, and with the release of Windows Vista that reputation wasn’t exactly changed. Vista, to put it simply, was a mess, which made very few significant improvements over earlier versions of Windows and seemed to bring a host of new problems.  It is probably safe to say that very few people were enamored with Vista, to put it lightly.

So Microsoft’s new Fix It feature comes as a sort of backhanded favour: it promises to make things easier for anyone using Windows, but it wouldn’t even be necessary if Microsoft had just gotten things right in the first place.

The Fix It button seems representative of Microsoft’s overall approach to software design, which has always been narrow and shortsighted; rather than focusing on fundamental problems with their products, and trying to design a piece of software that avoids most of those problems altogether, Microsoft seems to come at each new error or crash piecemeal, fixing the symptoms of each and leaving the greater issue of overall stability and usability unaddressed.

The problem is that making a bunch of tiny fixes to specific bugs and flaws doesn’t address the underlying problem: that Windows has always been buggy, unstable, and full of security holes. It seems that a much more reasonable approach would be to simply make an operating system that works the way it is supposed to, instead of an OS that hogs resources and leaves users vulnerable to all sorts of bugs and exploits.

For example, fixes that repair registry keys damaged or modified by malware are all well and good, but more important is making a registry system that isn’t so easily attacked by malicious software. Developing Windows in such a way that the registry is significantly less vulnerable seems like an absolutely necessary step in creating an OS that is usable, yet Microsoft has been very slow in actually addressing the issue.

This isn’t to say that the Fix It button is a bad idea, of course. If I had the choice between manually trying to fix something and having it automated, I will obviously choose the automated process. But, if I had the choice between automating the fixing process and simply not having the problem in the first place, I’d obviously choose to not have the problem at all. I don’t want to work for my operating system, I want it to just work.

Of course, no piece of software is ever free of bugs, and even the best designed operating systems are going to have flaws. In this regard it is always good to make the solution to any problem that might occur as simple as possible.  Microsoft does deserve some credit in this regard. Nonetheless, I don’t think it’s outrageous to ask of Microsoft that there simply be less problems with their products in the first place, rather than leaving the consumer to seek out a solution on their own, whether it be through a manual or automated process.

Some might argue that it is simply too much to ask of Microsoft that such problems never occur, but such a complacent attitude will never remedy the problem. Microsoft is a very large and powerful company with the lion’s share of the market in their grasp, which means their products are going to be the focus of most malware. But this also means that Microsoft has an obligation to work that much harder at making their software and operating systems work properly, so that the consumers who pay good money for Microsoft products get what they pay for.

Overall, Microsoft’s Fix It button is a good idea, but it is not the good idea; Microsoft’s main focus should be on making their operating systems have less risk of problems in the first place. Hopefully with the release of Windows 7 we will see a step in this direction, but if things continue to go the way they have in the past we might just end up seeing more quick fixes.

Chrome 2.0 Beta Released, Catching Up to the Competitors

Google has released pre-beta version 2.0 of their Chrome web browser.

The release has added some new features including: form autocomplete (the browser remembers what you’ve typed into text fields for quicker use), full-page zoom, autoscroll, profiles, spell-checking improvements, docking dragged tabs, bookmark importing and some more technical features such as SafeBrowsing implementation, a javascript engine update and more.

There are numerous little bug fixes and some new and spiffy CSS features. Chrome also has new window frames for XP/Vista users that support the Windows cascading and tiling capabilities.

Profiles can place Chrome settings in different categories for different users. You can have one profile you use on your laptop when you are at work and a completely different profile setting for when you’re at home to help ensure you don’t stumble across some naughty pictures while on the job.

You can update to the new version at the Chrome website and test it out. If you don’t like the new version Google gives you the option to downgrade to a previous version of the browser. This update has made some much needed improvements to the feature-lacking browser. Chrome is catching up to its competitors at a rapid pace, but still doesn’t have all the features and options you can find on the already established browsers on the web.

You can get a full list of the major changes at the Chromium Developer Documentation page.

The New Year Linux Resolution: Day 3

The plan: Ring in the new year by switching over to Linux for a week, documenting each day of the transition.

Day Three, Screwing around with some more pre-loaded Linux stuff!

Other days: Day One, Day Two, Day Four, Day Five, Day Six, Day Seven

Yesterday I finally scaled the mountain of Linux, and when I reached the peak I claimed it as The Republic of Me. Unfortunately I only had time to do some basic things like word processing and internetting, so today I’ll get a (very) little bit more in depth. So join me as I screw around with some more pre-loaded Linux stuff!

Being the rogue maverick loose-cannon that I am, my first order of business is to update my software. (No self-respecting rogue maverick loose-cannon would ever risk missing an important update! It would be downright irresponsible.)

This updating is exhilarating stuff! Riding on the high of clicking on my updater and seeing that it will be finished downloading roughly next millennium, I decide I’ll try to figure out Ubuntu’s keyboard shortcuts. Luckily Linux still runs perfectly smoothly with the updater running in the background, so I get to work.

The keyboard shortcuts menu is easy enough to find, and they have a little bit of a learning curve, but for the most part are very similar to the XP or Mac shortcuts. Before I know it I’m ctrl-alt-shifting that shameful update window over to the next desktop. See you in the distant future, update window, when I am long dead and apes or robots or ape-robot hybrids or something have taken over the planet!

Having tasted sweet, sweet Linux shortcut keys for the first time I begin searching for some more user-interface options, and quickly find that there is a visual effects tab in the appearance menu. As far as I can tell it allows you to visualize your desktops on a little cube with each face being a desktop. Sounds fancy!

Unfortunately I will get to experience no fanciness today, as I either need to update the drivers for my video card or my computer is simply too much of a piece of garbage to run the effects. (Don’t worry, it likes it when I call it a piece of garbage: it’s a term of endearment.) Either way I’m not quite willing to go through the trouble of mucking with drivers or anything right now; I like cubes as much as the next guy, but there’s work to be done!

Um, that is, just as soon as I log on to an instant messaging program to exchange very important information over the Internet with people I see face-to-face pretty much every day. I’m glad to see that Ubuntu has provided me with the ability to reduce my productivity by 1000 percent, as they’ve included Pidgin, a universal IM program. I’ve never heard of Pidgin before, but I’ve used other universal IM services before and they never quite did it for me.

Pidgin seems very straight-forward and simple, and looks like it does pretty much everything I want it to with minimal annoyances. It includes connection capability for every IM program I use, and some I never even knew existed.

It also didn’t require any weird configuration like other IM programs I’ve used. I’ll have to use it a bit longer to see if it holds up, but so far I am content with it, and happy to be free from all the ads and junk that come bundled in MSN. (No, I don’t want to watch Rihanna’s latest video, MSN. Thanks for asking though.)

After some rousing conversation the next order of business is to realize how much time I’ve wasted, panic, and begin to hyperventilate furiously. As soon as I wake up from my fainting spell it’s time to get back to work.

That is, as soon as I play a few games. First on the docket is something called Klotski, which I’m assuming is an Eastern-European word that means “free game that comes bundled with Linux.”

After a bit of playing I realize that all the unfamiliar games that come bundled with Ubuntu were actually designed by an alien race possessing of a completely foreign form of logic and reasoning.

I manage to figure out that the point of Klotski is to integrate the hyper-cube into the goal sector via some form of psionic manipulation, but I have yet to translate the mysterious goals of Robots, Tetravex, or Tali. And what the hell is this Sudoku stuff? Like a game about numbers or some junk is going to catch on.

After Robots rewarded me with a spine-tingling scream the umpteenth time I lost, I decided it was time to move on from the games. It is at this point that I realize that I really don’t use my computer for very much: give me a web-browser, a word-processor and a warm blanky and I’m ready to go.

But that means I’m also kind of running out of ideas for what to do with this OS; so far it seems to be working fine, but where’s the adventure?

With that I venture into the Add/Remove programs application to begin my quest for shiny new programs. Before I know it there is a veritable pantheon of programs laid out before me, waiting to be gotten.

The pleases me: I’m no stranger to looking for apps on the web, but it gets tiresome sometimes. Let’s face it, all that clicking, typing, and observing: way too much work. And it seems like it might be especially tiresome looking for Linux apps on the web, given its thinner distribution, so this simple feature is very welcome.

In my journeys I find 7zip, a compression app that I have absolutely never used to unzip copies of SNES Roms, DOSBox, a very solid DOS emulator I’ve used many times to play some of my old favourites, ZSNES, a program I’ve absolutely never used to play the aforementioned Roms that I’ve absolutely never played, and ScummVM, a fantastic emulator designed specifically to play some great old adventure games.

But what I’m most interested in is sound recording software. I find a few mulitrack programs, such as Audacity and Muse, both of which I’ve never heard of, which I’ll have to try later.

Overall I’m very impressed with Add/Remove programs feature. The comfort of knowing that a myriad of programs, which can sometimes be a chore to find, are available at my fingertips ready to be integrated into the OS is quite nice.

It is a very clever feature that other OS manufacturers ought to look into, although I can’t exactly see Microsoft picking it up any time soon. (“So why do we want to put this feature in again? Uh huh, so you’re saying something about it making it easier for people to get programs, but you’re also saying it won’t make us loads and loads of delicious, beautiful money? I’m really not following. You’re going to have to go over this whole thing again.”)

And that’s about it for today. I’m getting a bit deeper into Ubuntu, and the memories of our tumultuous relationship are starting to fade into the past.

So what’s next? I’ve had a few people recommend I try Wubi, another form of Linux that installs along with Windows, and I’m thinking about trying some virtualization software, to see if I can run a few Windows programs in Ubuntu. Any suggestions from readers about what sort of things I can do with Linux next are very welcome!

Stay tuned for my next day when I do something with Linux that is as of yet undetermined!

Other days: Day One, Day Two, Day Four, Day Five, Day Six, Day Seven

The New Year Linux Resolution: Switching to Linux for a Week

The plan: Ring in the new year by switching over to Linux for a week, documenting each day of the transition.

Day One, Research and Installation.

Other days: Day Two, Day Three, Day Four, Day Five, Day Six, Day Seven

My impressions of the Linux operating system are coloured by memories of the first time my computer-whiz friend unveiled his sort-of-new copy of Redhat Linux to me. Check this out! he said. This OS doesn’t suck like everything Microsoft makes! It came in an over-sized jewel case with 4 CDs, handed down second-hand from another computer-whiz friend who recommended we try it.

Upon installing it we were greeted with an unceremonious command console that might as well have been written in the ancient tongue of the long-dead tribe of Gnitth Shhta Star-God worshippers. We had no idea what to do, and it was exciting. Linux had that combination of sparseness, functionality and seriousness that gave it the feel of being a real operating system, unlike that flighty Windows 95. In short, Linux seemed cool.

But that was my first and last encounter with Linux. In the ten or fifteen years since that first Linux install other operating systems have shown up, like XP and OSX, that have mostly pulled my attention away from Linux. Now my impression of Linux is bundled up with old memories of screwing around with the config.sys file on my DOS computer in order to allocate enough virtual memory to get Ultima running. In short, Linux to me has always been synonymous with “command console,” and although command consoles may work well, they definitely aren’t easy to use.

All these year later, now that those newer and simpler operating systems are available, I find myself wondering: why use Linux at all? Why go through all the trouble of installing an operating system that’s difficult to use, when almost everyone has a perfectly fine operating system already installed on their PC? I’ve never seen the reason to make the switch.

But I’ve also heard all the reports about how Linux is different nowadays. It’s easy to use! they say. It’s even easy to install, and it’s way more stable than Windows! they insist. It’s not like the old days; Linux has changed, man! Just give a try, all the cool and smart and handsome people are using it! Linux still has that indie cred that I experienced all those years ago that makes it seem just a little bit more elite than its competitors, and power-nerds everywhere seem to be cajoling me into trying it.

Lucky for them I have an incredibly weak will. So I’ve decided to give in to peer pressure, light me up some Linux, and trip my way through the alternative operating system carnival in the sky.

Step one is to research what Linux has to offer nowadays. I know absolutely nothing about it, other than the fact that it is associated with penguins and guys with crazy beards, and that I remember it having all the subtlety and ease of use of a sledgehammer to the patience-center of your brain. But my plan is that I shouldn’t really need to know much of anything about it; if all the reports are true, and Linux is no longer the battleaxe it used to be, I should be able to head out and find the most user-friendly version of Linux on the market, pop it in and get all Linuxed up.

So where to start? From what I remember there are at least two or three version of Linux, so I’ll need to narrow down my choices. Unfortunately, my google search for linux os that doesn’t suck doesn’t turn anything up, so I’ll have to turn to the Internet user’s best friend: Wikipedia. A quick Wiki search reveals that there is actually a few more than two or three Linux builds; in reality there is roughly 158,000 million types of Linux, each of them named after a different type of hat.

Ten-gallon Linux sounded a bit old-fashioned, and Beret Linux really looked too pretentious, so I made my choice to try the decidedly un-hat-like Ubuntu on for size.

At the Ubuntu site I found a cute logo that looks kind of like a red, yellow and orange gun barrel pointing at my eyes. Later on, while eating my lunch, I would realize that it was actually representative of three people holding hands, presumably to keep each other from running away to a Mac or XP operating system.

My goal is to do this as painlessly as possible, so I hurriedly look for a copy of the OS and blissfully ignore anything that looks like a guide or set of instructions. I find a download location, and it turns out that downloading things is pretty easy. (You click on the button that says download.) So that’s one point for Ubuntu; good job on making use of basic http protocol, Ubuntu!

The file downloads quite quickly given its size, and a little bit later I’m ready to go. The file is an .iso, so I burn it to a CD, pop it into my drive and reboot.

I’m greeted by a colourful and clear menu, which gives me a series of options for installing. One of them is to try Ubuntu without installing, which is a clever idea for the creators to include, but I decide not to opt for it; my plan is to install Linux as an alternative to Windows and use it consistently, so there’s no point in trying it just yet when I will presumably have it installed in its entirety soon.

So I opt for the full install option. Since I want to keep Windows intact, because it has all kinds of Windowsy things I need, I am going to install Ubuntu on an external hard drive, which I’ve already connected to my computer. Next I select the full install option, after which I am greeted with an earthy-looking background and am serenaded with a truly bitching drum solo. I figure this will probably take a while, so I leave the room to marinate a steak for supper (with garlic, onion and horseradish if you must know.)

As I return I realize I’m actually pretty excited to get this thing installed and try it out. Gleefully I hop into my room to find… it’s locked up. The mouse won’t respond and the screen is stuck in a desktop with a beige background.

So much for the simple install. With the latest development I abandon my bull-headed approach and decide to get some help. Luckily the support forums on Ubuntu’s site have a thread that looks like it addresses my problem. According to the forums it looks like I have to press F4 at the install menu and enter graphic safe-mode; either that or do something with an alternative install CD that I really don’t want to deal with.

I heed the advice about the safe-mode, the installer doesn’t lock up this time and I’m grooving to sick bongo beats once again. I follow the dialogue box, select what I think is my external hard-drive to install on, enter some more basic information, experience a moment of powerful apprehension and potent dread that I might have picked the wrong drive to install on and might end up screwing up my Windows drive, press back a whole bunch, then finally build up the guts to go through with it.

The install process takes about half an hour, during which time I cook up my well-marinated steak (it was delicious, thank you.) I restart my computer and I’m feeling that excitement and wonderment again that I felt all those years ago in those heady days when me and my buddy first experimented with alternative installs. Then my computer starts to boot and… it locks up.

Damn, I think, Something must have gone wrong with the install, which I did on my external hard-drive so that it would be completely separate from my Windows hard-drive so I wouldn’t have to worry about anything.

Disappointed that I’ve run into another road-block and won’t get to use Linux just yet, I unplug my external hard-drive so I can boot into Windows and go to the support forums for more advice and… my computer locks up. It tells me that GRUB is loading, and to please wait, and also that Error 21, which is presumably the Linux-talk equivalent of two middle fingers and a crotch-thrust in my direction.

Now I’m super-screwed; the computer I use everyday has somehow gotten a whiff of the aromatic Linux that I was installing on my external hard-drive and is now throwing a hissy fit and not talking to me any more. I ask my roommate if I can use his computer, log on to the Ubuntu support forums once again, and post a thread: Subject: AHHHHHHHHHHHHHHH, Body: AHHHHHHHHHHHHHHHH OH GOD OH GOD OH GOD.

Luckily the Ubuntu forum staff are able to interpret my well-considered communication and they inform me that I need to boot from a Windows XP install CD to repair the boot-sector of my XP drive.

Success! My computer is un-ruined. But I’ve had enough excitement for one day, and decide to call it. The forum staff explain to me that they can tell me how to set up Ubuntu on my external hard drive so that it works properly, so tomorrow I’ll take another swing at it.

To put it softly, installing Ubuntu was hell. I ran into more problems than I ever imagined I would, and for a moment I thought my computer was reduced to a pretty silicon and plastic paperweight. The simplicity I was looking for was not there, and I’m not exactly planning to recommend that my parents replace their Mac OS with Ubuntu any time soon, given that they would probably have given up when they couldn’t figure out what an .iso was.

Nonetheless, I’m willing to give Linux the benefit of the doubt; I imagine that the majority of users don’t encounter the sort of problems I have, and I’m willing to concede that my hardware is likely to blame for all the peculiar issues. And while it wasn’t an easy process, the Ubuntu forum staff were very helpful and I was able to solve all my problems fairly quickly. Thumbs up for the support!

So tune in tomorrow, when I put the install problems behind me and move on to testing Ubuntu for the first time!

Other days: Day Two, Day Three, Day Four, Day Five, Day Six, Day Seven

SimCity Released for iPhone

Today EA announced the release of the classic game SimCity for the iPhone and iPod touch.

SimCity, a game of city construction and management, is one of the first significant games made by Will Wright, creator of the imaginative, and highly hyped, Spore. As the name suggests, SimCity was also among the first in the line of “Sim” games, made widely famous by Wright’s game The Sims.

The iPhone and iPod touch version hasn’t been stripped down for this touch-based version, and brings all the features that players would expect in a SimCity game. From the looks of it, SimCity for the iPhone bears many similarities to SimCity 3000, the third game in the series.

There seems to be a trend lately of developers re-releasing old games on portable hardware, and SimCity seems like the perfect choice for this sort of thing. SimCity is an old favourite of mine, even though whenever I play it I always end up with massive debt and a stagnant slum, so the chance to play it on the go is pretty neat. Especially nice are the touch controls, which in my opinion are well-suited for the type of game SimCity is.

SimCity costs $10 and is available at the iPhone app store.

Interview with Best Buy Blueshirt and Geek Squad Agent

I was glad to get the opportunity to interview the professionals at Best Buy about gifts for the holiday season. I suppose I could write about the experience, but personally, I think you should just watch the video of it below. In case you don’t have the 20 minutes to spare, here are the highlights.

First of all, the biggest gadgets this year are the video game systems, GPS units, digital cameras, digital frames, web-cams, and photo-printers.

When I asked about video game systems, I was not surprised when they told me that the Nintendo Wii is hard to keep in stock. PS3 is also popular since many people want Blu-ray for their home theaters.

Speaking of Blu-ray, I asked if the resolution of the format wars this year affected sales of the X-box 360. Oddly enough, it does not, because X-box 360 has the ability to download HD-quality movies. I feel sort of silly for not knowing that.

Video games that Best Buy has to stock daily are the WiiFit, Fallout 3, Left 4 Dead, Resistance, Madden, NBA 2K, Guitar Hero, and Rock Band 2.

I asked the Best Buy guys what GPS devices that they would recommend, and they didn’t really give me any particular brand. They discussed that Garmin and TomTom are the big brands, and you can hear about the technical differences as to why some GPS devices are more expensive than others.

I also talked to them about digital cameras, and what makes Sony different from others. They talked about why Casio is getting popular, especially amongst YouTubers. Since I’ve tried out the Nikon, I had to bring up the COOLPIX and its ability to take a shot and email it.

My interviewees also told me that Home Theater is beginning to take off, and Blu-ray is slowly gaining popularity. The Vudu allows you to get Blu-Ray quality movies. Best Buy also recommended their in-home consultation services for setting up a home theatre.

By the way, since I had someone from Geek Squad on the phone, there was a question I had to ask: If Geek Squad and the Nerd Heard from TV’s Chuck ever got into a fight, who would win? Find out the answer in the video.

http://video.google.com/videoplay?docid=6297291551207338808

Good Old Games Releases Beneath a Steel Sky For Free

The classic gaming site Good Old Games has added two free games to their collection of downloadable oldies.

This week Good Old Games released Beneath a Steel Sky, the classic post-apocalyptic point-and-click adventure game, to their catalogue as a completely free download.

Beneath a Steel Sky puts the player in the shoes of the main character Foster as he makes his way through the dystopian Union City in a quest to save his tribe.

Lure of the Temptress, another classic adventure game, was also released for free by Good Old Games.

Besides these two free games, Good Old Games also offers a host of other vintage games available for a fee. Every game is completely DRM free, meaning you don’t have to hassle with copy protection, and is compatible with Windows XP and Vista, removing the need to mess around with DOS emulators and virtual memory and all those headaches.

Each game costs either $5.99 or $9.99, which is a small price to pay for such high-quality, hassle-free classic gaming.

Some other titles in Good Old Games’ catalogue include some personal favourites of mine, such as Simon the Sorcerer, the Jagged Alliance series of strategy games, and the original Fallout series of RPGs.

It’s always a pain navigating seedy abandonware sites trying to track down a copy of a game I loved as a kid but can’t play because my old floppies have become corrupt. And it’s always made worse when I find that they don’t work on my modern computer, or that they can’t be downloaded for legal reasons, but also aren’t available for purchase due to their age.

Good Old Games looks to remove all that hassle for a price that is well worth the admission. As a fan of old games it is nice to see a site like Good Old Games give classic video games the attention they deserve with a professional distribution system, comprehensive support and a slick website.

Good Old Games updates their catalogue every week, and you can click here to check it out.

This Week’s MacWorld and Environmental Performance News May Reflect Badly on Apple, Apple Probably Doesn’t Care

This week has seen two news reports about Apple that are more bitter than sweet: the announcement that Apple will no longer attend MacWorld, and a third-party report ranking Apple very low on its environmental performance.

In a press release yesterday, Apple announced that the January 2009 MacWorld will be the last one that sees Apple’s presence. Further, Steve Jobs will not be giving the keynote speech, and instead Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will be replacing Jobs as keynote speaker.

MacWorld has long been a primary event in announcing new Apple products and news, so Apple’s omission of itself from the event comes as somewhat strange news. Without Apple’s attendance it seems the “Mac” will be taken out of MacWorld, although MacWorld plans to continue its exhibitions regardless.

According to Apple’s press release:

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

So what does this mean? On the face of it this seems to be a counterintuitive move for Apple to make; most companies would kill for an entire expo named after their products. MacWorld offered Apple a platform for advertising, publicity, worldwide hype, and highly anticipated product announcements, so Apple cutting itself out seems to be a waste of a deep connection with consumers and media.

But like anything Apple does this was not a brash or uneducated move. Removing itself from MacWorld is a move that is in line with much of Apple’s increasingly isolationist policy, as Apple tries to further itself as much as it can from any organizations or publicity that could shape its image in a way that deviates from its advertising plan. The language of Apple’s press release seems to support this, as it implies that Apple is looking to directly reach its consumers, presumably with no middle men in between to fuzzy the image.

Much of Apple’s success has come from its calculated advertising campaign, and MacWorld simply isn’t part that campaign; even though MacWorld is essentially free publicity for Apple, it is not publicity that is controlled by Apple, and so it might not be the sort of free publicity that Apple wants. It looks like a slap in the face to dedicated Apple fans, but Apple’s main priority is control over their image, and this move was made with that in mind.

In related Apple news, Apple was recently given a very poor grade on environmental performance by Ceres, a coalition of North American investors, public interest groups and environmental groups that does independant evaluations of industry leaders.

The report, which ranks companies from all sectors of industry, ranked IBM, Dell and Sun Microsystems the highest in environmental performance among the technology industry, with scores of 79, 77, and 63 out of 100, respectively. While this puts the technology industry at the higher end of the environmental performance scale, Apple scored particularly low with a 28 out of 100.

According to the report, Ceres’ ranking method is based on five factors: board oversight, management execution, public disclosure, emissions accounting, and strategic planning and performance, which are divided into fifteen sub-factors. That’s probably almost incomprehensible to most readers, including myself, but the main takeaway point is that each factor is weighted differently, with strategic planning being the most important and board oversight being the least.

This report comes on the heels of a Greenpeace report that parallels Ceres’ negative evaluation of Apple’s performance. With two independent groups giving Apple the thumbs down on environmental policy it’s difficult to ignore the criticisms.

In response, Apple has made some moves to answer its critics by making its policies more transparent: Steve Jobs made this press release, outlining Apple’s plan to remove PVC and mercury from its products, reach a 28% recycling rate, and decrease its carbon footprint. Apple has also released information on the environmental performance of each of its products.

It’s encouraging to see Jobs taking the initiative to make his company’s environmental plans more transparent, but this is just a first step. If the Ceres and Greenpeace reports are any sign, more needs to be done, and this is reflected in Ceres’ evaluation method. Transparency, or public disclosure, makes up only 14% of Apple’s environmental evaluation, so it’s safe to say that Apple is faltering in the other areas that matter the most.

Whether or not you agree with the Ceres report, or Apple’s decision to cut itself out from MacWorld, it seems obvious that these recent bits of news don’t exactly reflect well on Apple. I’m a fan of Apple products; their computers just work, which is all I ask for. But Apple’s corporate policy has always struck me as being somewhat unfriendly, and these recent reports seem to support that.

Cutting out MacWorld shows disregard for a community that has supported Apple for a long time, and lagging behind so badly in environmental respects shows what a low priority Apple puts on its environmental image. But the fact of the matter is that this approach has worked just fine for Apple up to this point, and will likely continue to work, meaning Apple probably sees no need to change its behaviour.

These calculated corporate decisions, chosen seemingly with only advertising image and profit in mind, contrast heavily with the hip and popular advertising image that Apple wants to protect. It may only be a matter of time before the public’s perception of Apple begins to shift due to news like this week’s.

As such, Apple might do well to worry less about the public image they acted to protect by removing themselves from MacWorld, and focus more on the real corporate image that is being tarnished right now by their environmental performance.

Bare Bones Software Offers Bare-bones Editing with BBEdit Update

BBEdit brings bare-bones, functional text, code, and HTML editing to the Mac.

BBEdit, from Bare Bones Software, has been updated to version 9.1. With the update the straightforward and simple text editor sees a host of improvements and new features.

The award-winning BBEdit is designed as a no-nonsense editor for programmers, web designers, and anyone else who makes heavy use of text editing, bringnig straightforward functionality to text editing with plenty of features designed to make text editing hassle free while avoiding unnecessary frills.

Among BBEdit’s many features is an automated scripting function called Text Factory. Text Factory does the dirty work of script writing, simplifying the automation of repetitive text-editing tasks and saving the user time and frustration. BBEdit also includes automated markup for CSS and HTML, reducing coding errors and making the life of web designers easier.

As well, BBEdit is the only text editor to include Consolas Regular, an anti-aliased font specifically designed for text and code editing. This font is made to reduce eye-strain, and makes the process of visually identifying specific parts of code, which can get difficult in text-dense programming projects, less difficult.

New features in BBEdit 9.1 include auto-completion of words, an improved autosave feature that backs up work every minute, improvements to many features, fixes to some problems in earlier version, and much more.

I’ve had trouble finding a text editor that I like; the TextEdit program that comes bundled with Apple computers is too bare-bones, offering basically no features. OpenOffice, on the other hand, tends to be a bit bloated for my tastes, and sometimes does strange things like telling me my project has no spelling errors when it is obviously full of them. BBEdit strikes a balance between the two that is good to see and just plain works, which is the sort of thing people expect to see from quality Mac-focused products.

BBEdit costs $125 new or $30 for an upgrade from an earlier version. Or if you’re upgrading from version 8.5 to 8.7 and purchased on or after January 1^st, 2008, your upgrade is free. On top of that, educational discounts are available at the Bare Bones store.

New “Green” Batteries Will Save the World and Your Laptop

Starting in the first quarter of 2009, Hewlett-Packward will be offering new green batteries to laptop buyers under its new Enviro Series brand.

HP has been working with Boston Power for the last three years on creating a longer-lasting and more sustainable laptop battery. Not surprisingly, Boston Power had just announced that HP will be the first laptop manufacturer to offer their new batteries. Boston Power says the battery, named Sonata, charges faster and is safer to use. Lithium-ion batteries tend to be cased in iron, but the new Sonata batteries use a certain alloy that is less likely to crack open if there is an internal fire.

The green factor comes in to play because of the life of the battery. No longer will you have to replace several batteries in the lifetime of your laptop. A laptop battery’s power time drops significantly after 150 charges, but the Sonata battery can be charged over 1,000 times and still be as strong as the day you bought it. The price-tag for this power has yet to be announced.

Boston Power has also kept out PVC plastic and several types of heavy metals which make it so that the batteries can be recycled. The batteries are designed to be eco-friendly and will be marketed as such.

“Our tests found that 40 percent of consumers over three years have replaced laptop batteries up to five times, says Christina Lampe-Onnerud, founder and CEO of Boston Power. “If each is $150, that’s almost the cost of the whole system. I think this will change the appetite for sustainable products. Instead of purchasing something expendable, they can have something that lasts.”

Boston Power soon intends to enter the auto battery market and will release a portable lithium-ion battery for recharging your cellphones, iPods, and other on-the-go gadgets. The young company it attempting to fix all of our battery charge problems while taking care of the environment.

Soon you will be able to run a laptop all day in Starbucks on a single charge and keep your phone from blanking out when you need it most. The first part of that last sentence might be a stretch, but the batteries are supposed to last longer per charge and will come with a 3-year warranty from HP, the longest there is for laptop batteries. If Sonata turns out to be all that it is said to be, it will truly be an advancement and the next step in laptop batteries.

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