New data compiled by the research firm MarketingProfs shows that Twitter users are really moved by learning new information and receiving new information quickly as opposed to egotism and networking.
Upon polling 425 Twitter users in early to mid April, it was discovered that just about 100% of those who replied agreed that, “I value getting information in a timely manner,” and “I find it exciting to learn new things from people,” whereas only around 80% of users “like to be connected to lots of people.”
Although, the study did show that about 70% of those surveyed did agree with statements saying I find it gratifying to have people follow me,” and “I want to generate new business.”
As for the topic of do Twitter members value large numbers of followers, survey respondents appeared to be evenly divided. For the statement “People who have a large number of followers are more respected than those who don’t”, about 50% of respondents agreed.
Just about 40% of the sample survey agreed with the statement and most of them, 34%, “mildly agree”. The remainders of the group, 60%, were equally split among “neither agree or disagree”, “mildly disagree” and “strongly disagree”.
But every one of those surveyed strongly disagreed with the statement “People who have a large number of followers are smarter than those who don’t.”
Another interesting bit of information to come from the survey is that it appears Twitter users aren’t in need of instant gratification from their other Twitter members. Only 50% implied they weren’t bothered by a lack of responses when answering the statement “I feel bad when I tweet something and nobody responds.”
A mere 2% were in strong agreement with the statement while nearly 32% strongly disagreed. And once again, all of those remaining were equally divided between “mildly disagree,” “neither agree nor disagree,” and “mildly agree.”
When Twitter was first created many people couldn’t understand the point and proclaimed, Twitter sucks!. Many still don’t see the point of it. It’s ridiculed as lazy blogging, pointless drivel, a waste of time, and the end of the world as we know it. With things like potted plants and grocery stores tweeting, the derision of Twitter grows.
Many things that break new ground are often misunderstood or greeted with skepticism. Twitter has begun to evolve into a huge part of the web, and more and more people are using it for all kinds of things. The skeptics just haven’t found their niche yet, or are too stubborn to open their eyes and see what’s evolving. They’re distracted by the noise, spam and useless information; All common problems across the Internet. There have been polls that suggest 40% of all Twitter traffic is basically useless information. Is this out of character for the Internet? Look at all your emails for a day; how many of them are spam, newsletters you never read, and forwarded chain letters? Poke into any random forum post about any topic and you’ll likely find 40% of it is just reiterating what’s already said, unrelated tangents, and one line agreements with the the original post. If you just take a quick glance at a couple of twitter pages and don’t find the information to your liking doesn’t mean that there is no value there. Tweets are fleeting, and they reflect present time much more than they provide any archival value.
Even what’s deemed useless information or a waste of time might be helpful to someone. Maybe checking out what others are having for lunch will help you make your own decision about what to eat. Maybe you’re in a basement somewhere but noticing tweets from people you know are nearby about the crazy thunderstorm that just rolled in reminds you to bring an umbrella when you go out. Other people’s meaningless tweets could serve as restaurant reviews, traffic alerts, or a note about a nice sale at the mall. Twitter is by no means the be all and end all of social media. However it’s an important first step in what will eventually be one big integrated redevelopment of how we use the web.
Twitter reflects the stream of consciousness of the Internet, and sometimes the Internet contains noise, spam, and junk. There is also value if you know where to look. If you are tuned into Twitter, news will come to you without having to search it out. Once you build a solid group of followers with a diverse subset of interests stories and news and information that is actually pertinent to you will come across your Twitter screen. Instead of having to hunt down information, often when you don’t even know that something has happened, you check Twitter and everything is there for you. Rather than have to listen to news reports or radio stations, news and events that may be relevant to you or your day can be accessed via Twitter.
Twitter is just like what you would discuss at the water cooler in the office, except you’re discussing it with everyone, at every water cooler, at every office, in every part of the world. If a major sporting story, such as a no-hitter in baseball or a player getting traded, chances are you’ll first hear about it on Twitter. If a celebrity dies, a new movie trailer comes out, or a band adds a tour date to their schedule it makes it’s way around the world via Twitter and everyone that’s interested finds out about it. For those further interested, a simple search on Twitter will reveal all sorts of chatter and discussion around the topic. You can here anything anyone has to say about it, instantly. You’ll see statistics mentioned, highlight plays, discussion on the player’s attitude, and just about anything anyone has to say. On a broader scope, you could follow big events like the NFL draft, a presidential press conference, or the World Series of Poker as they are happening. This is what’s called trending topics, which are basically the hot news of the hour. If you search for these trends you’ll see a continually updated stream of people weighing in on the topic. Some of it will be from experts or authorities on the topic, and others will just be the thoughts and word of mouth of other people that are interested in what’s happening. Instead of tuning to a news channel or going to one news website, you’ll be tuned into the stream of consciousness from interested parties around the world. If someone 3000 miles away happens to hear a tidbit of information in his own corner of the world, he can instantly tweet that data and suddenly everyone knows it. This information gets propagated and retweeted throughout Twitter until the insight of one individual is carried across the globe.
From a marketing standpoint, Twitter can provide some instant feedback on your product. You can conduct surveys and interview people and find out what people are thinking, or you can type in your product’s name into Twitter and find out what people are saying. One quick search can tell you what people think about a new movie release, a new commercial, or a new piece of software. Faster than any RSS reader Twitter can alert followers to a new post on a blog.
Twitter is a part of the future of the Web. Even people that don’t tweet are affected by Twitter because it’s become a concept more than any one site. It’s about the propagation of information, and that propagation continues beyond the website when users repost what they’ve learned into IM away messages, email, IRC chat rooms, Facebook, or by word of mouth to the person sitting next to them. This concept has been there all along, and Twitter just streamlined it. As more and more people and companies start using Twitter it’s only going to continue to redefine how we use the web.
He calls himself a Social Marketing Rock Star! His web site was designed for “successfools” like himself. He runs a Ustream broadcast on a regular basis and has amassed over 13,000 (and counting) followers on Twitter. His profile proclaims that he is “ADDICTED to people, their passions, and teaching them to use Social Media Marketing to get Internet Famous! He’s a blogger, a speaker, a coach (a puppet, a poet, a pawn and a king!). He’s Internet Famous and has a story to tell.
In a recent interview I conducted with Alejandro Reyes, he confessed that Internet fame was not something he sought out, but was more about something he “knew he could leverage.” He believes in social marketing and feels that this platform gives him latitude to “entertain and inspire people,” something he is very passionate about.
Alejandro credits the birth of his daughter as one of the initial triggering events that created a buzz about about his persona and its impact on the Internet. On April 24, 2008, utilizing Ustream as a media tool to communicate, Alejandro conducted a broadcast to brag online about the birth of his daughter to his wife’s family who resided in another state. While transmitting the live stream titled “Social Media’s First Baby,” he decided to tweet it out to his Twitter followers at the same time, and in one of the first simulcasted communiques combining streaming video with tweeting, he was pleasantly surprised when he received 60+ tweets from his modest (at the time) fan base.
It was at this moment, he began to understand the power of the Internet and the connection he could make in people’s lives. Today, simulcasts of this nature are conducted regularly by celebrities like Ashton Kutcher and P.Diddy when they want to broadcast to their fan base. And consequently Ustream has since integrated Twitter into their chatrooms.
This intimate entree’ into people’s lives ‘positioned’ Alejandro as someone who was willing to share personal stories with total strangers. In the Web 2.0 environment we all reside, here was a guy who was willing not only to be upfront and personal, but also one who was transparent in a very honest and forthright manner. Dissimilar to the self-promoting “online celebs” or “snake oil” netizens that abound online, Alejandro displayed substance and delivered advice that was consequential. He found his soap box, and as an online town crier, the Internet community was willing to listen.
After this event, Alejandro indicates that things really began to ramp up. While the live Ustream involving the birth of his daughter gave him a jump start, it’s what Alejandro was able to do with the buzz thereafter that was critical. He cautiously warns others that this is where many often drop the ball: “A lot of people miss the boat. They do something that creates a buzz, and then they don’t capitalize on it. When you secure momentum, you gotta keep it or it will die quickly and get lost in all the Internet ‘noise’” that continually competes for our everyday attention.
It was at this tipping point, that Alejandro changed up the game. Differing from others that often rely on the status quo, he decided to transform the way people saw “entrepreneurship” by making it a fun thing to manage. And while he continues to offer human interest life examples (e.g dancing with his daughter) he balances these vignettes with inspirational success training. In this way, he works collaboratively with his audience. He collaborates with them in creating his personal brand… the “successfool” brand…a process he calls “collaborate or die.”
Collaboration is the key. Without involving his audience, Alejandro would not be the success he is today. For him ‘branding’ is really all about listening to your followers and building your persona around one’s passion. To further illustrate his point, Alejandro cites an analogy that underscores brand management: “your brand is like a ‘jetliner’ and your passion is the ‘jet fuel’ that jettisons that brand forward. “You and your brand can only go as far as your fuel and passion will last.” He sees a direct correlation with this and the age-old tried and true philosophy that if “you love what you are doing, you’ll never have to work another day in your life.”
Today, Alejandro conducts a Successfool.tv Ustream broadcast every Wednesday night at 6pm Pacific time. The focus of the show is to motivate, inspire, and entertain entrepreneurs through live skype interviews, success tips and tools of the week, and accompanied by some weekly rants. While monetizing Successfool.com is a goal, for Alejandro, it’s more important to “build a brand that people trust, love, and know that they’re not going to get some cheezeball marketing pitch every week with tons of advertisements.” Presently his website receives 10-15K hits per month, according to Compete.com.
As a result of the success of Successfool.com, he’s created a coaching program, hosted a conference, and launched a local marketing company that is quickly generating a ton of buzz in the Sacramento market area. Alejandro’s Social Marketing Rock Star Webinar series provides an 8-week video training course that helps users learn how to use social media marketing as a tool and how it can boost one’s website traffic.
The series teaches people how to develop a long lasting Internet business by building their brand online through Social Media. The webinar modules include, Branding, Blogging and Advanced Blogging Strategies, Social Networking with a focus on Twitter and Facebook, Video/Live Streaming, Podcasting, Web 2.0 Properties and How to use Social Media to become a local hero. Since its success in ’08, a new Social Marketing Rock Star series will launch again this July.
Alejandro’s life journey revolves around his ongoing quest to determine “what success really is?” As we all know, success means different things to different people. When asked if he feels successful and whether he has reached his goals, Alejandro admits to only just getting started…and that his life long dream is to enter the entertainment field. Whether “that’s hosting a TV or radio show, that’s yet to be determined,” states Alejandro. So if Oprah, Ellen or Conan are reading this…you might want to give this “successfool” a call. He is in a passionate over-drive mode to take his social marketing rock star fame to another level.
Alejandro Reyes is one “successfool” that doesn’t fool around with success!
P.S: If you are thinking about contacting Alejandro on Twitter, you might want to congratulate him on the upcoming birth of his 2nd baby...Social Baby #2!
For other stories on the Internet Famous, check out my previous interviews with Nick Thune, Marina Orlova and Julia Allison… and stay tuned for more stories of the the Internet Famous in the weeks to come.
If Web 2.0 is about web applications and social networking, and Web 3.0 is said to incorporate the semantics of data interpreted by machines, what the heck is Web 4.0 going to look like? If we are in the midst of an evolution, what have the big thinkers been able to conjure up about our futures online? Let’s take a look at some of the insights and theories put forth by the futurists, as us mere mortals breathlessly await the next big shiny thing to capture our hearts, minds and soul.
“What the BLEEP Do We Know,” a movie first released in 2004 went on to become one of the most successful documentaries of all time. Now distributed in over 30 countries, it has stunned audiences with its revolutionary mind-jarring blend of quantum physics and evolutionary thought. While widely popular and panned at the same time, this film is not a journey for closed minded, limited thinkers, or faint-of-mind folks. This is a mystical journey that leaves you curiously rooted in an upside-down-world of invisible unknowns that challenge every belief you’ve ever held sacred. I post it here, because in searching for answers to web 4.0 in our future, sometimes you need to take a trip down the rabbit hole, before you settle down to some more concrete realities.
In 2006, Jeff Moriarty, a Community Manager for Intel was bold enough to suggest that Web 4.0 was an “impending state at which all information converges into a great ball of benevolent self-aware light, and solves every problem from world peace to why Lost stunk last season.” However Jeff also had a small part on the “X-Files” so you might not be so inclined to agree with his epiphany.
On the Brave New World front, Nova Spivack is a technology visionary and entrepreneur with nearly two decades of experience in pioneering ventures. In 1994, he co-founded EarthWeb , one of the first Internet companies, where he helped key cultural institutions and businesses develop their first large-scale Web presences, including the New York Stock Exchange, the Metropolitan Museum of Art, BMG Music Club, Sony, AT&T and US West.
As a futurist and publisher of Twine, Spivack has been contemplating the past, present and future of the Web for quite some time. His timeline of technology from our prehistoric desktop era to our synchronistic future is depicted here.
As you can see, according to Spivak’s predictions we are currently at the tail end of Web 2.0, just starting to lay the groundwork for Web 3.0 or semantic technology which arrives in 2010 (start your stop watches). Web 4.0 or WebOS will be like middleware, where the Web will start functioning like an operating system,or what he calls, “the Intelligent Web.” Nova says he isn’t sure about exact dates or technologies on the top end of the map, but in his view each phase runs in approximate ten-year blocks.
E-Learning Queen is a company that focuses on real-world e-learning issues and emerging technologies. Susan Smith Nash, the founder who goes by the title “Queen’s Assistant” believes that Web 4.0 will include a array of sensors that will gather information from one’s environment to create a deep profile of our behaviors and activities.
Raymond Kurzweil is an inventor and futurist. He has been a pioneer in the fields of optical character recognition (OCR), text-to-speech synthesis, speech recognition technology, and electronic keyboard instruments. predicts that by 2029, the WebOS will be parallel to the human brain. By that time, according to Kurzweil, “intelligent machines will combine the subtle and supple skills that humans now excel in (essentially our powers of pattern recognition) with ways in which machines are already superior, such as remembering trillions of facts accurately, searching quickly through vast databases, and downloading skills and knowledge.”
So are we approaching a moment in time when the Internet will actually transform into a “Learning Web,” where the Web is actually learning by itself, unprompted by humans? Seth Godin, popular speaker at Google and TED conferences and the man who popularized the topic of permission marketing believes Web 4.0 or Web4 (as he calls it) is all about “serendipity and the network taking initiative.”
Some of the future examples he conjures up sheds light on the potential innovation Web4 will be able to add to our lives…
- As a project manager, my computer knows my flow chart and dependencies for what we’re working on. And so does the computer of every person on the project, inside my team and out. As soon as something goes wrong (or right) the entire chart updates.
- I’m late for a dinner. My GPS phone knows this (because it has my calendar, my location, and the traffic status). So, it tells me, and then it alerts the people who are waiting for me.
- I visit a blog for the first time. My browser knows what sort of stories I am interested in and shows me highlights of the new blog based on that history.
- I can invest in stocks as part of a team, a team that gains strength as it grows in size.
- My PDA knows I’m going to a convention. Based on my email logs, it recommends who I ought to see while I’m there–because my friends have opted in to our network and we’re in sync.
As Godin sees it, Web4 is “coming from the edges (we see all sorts of tribal activities popping up in blogs, communities, rankings) as opposed to from the center. Web 2.0 happened in largely the same way…and it’s
entirely possible that Web4 will get here before the semantic web even though Web 3 makes it work a lot better.”
Well, there you have it, sports fans… some of the greatest thinkers of our day all looking into their crystal balls for answers to our digital futures. However, before leaving you, one additional theory did surface that I thought worthy of note. “Gnardonkeys” who describe themselves as “two funny guys from San Diego who naively think Twitter can make them famous” offer some gnarly insights into Web 1.0, 2.0 and 3.0 and why we can’t afford to let Web 4.0 happen…
So which ever fork in the road you decide to take…happy travels down the Rabbit Hole or the Brave New World!
Remember the political refrain “it’s the economy, stupid!” first uttered in the 90′s and probably more applicable today then it was then? Well, while we are all wringing our hands trying to survive the financial ills that have blanketed our land, there is another economy sapping up just as much of our energy as the monetary one. And I’m not talking about the Information Economy. By definition, economics is the study of how a society uses its scarce resources. And information is no longer scarce. To the contrary…it is not only abundant, but its cup is forever running over. The Internet took care of that!
What is more scarce today however than the world’s diminishing oil reserves… is man’s attention.
So in case nobody formally informed you, welcome to the Attention Economy, where value is based on drawing attention to oneself. To understand this better, let’s contrast the Attention Economy to that of other economy: the wallet economy. In the wallet economy, instead of competing for a share of people’s attention, you’re seeking a percentage of their disposable income. Capital One built a whole advertising campaign around the value of not only carrying hard currency, but the clout that comes from credit cards… hence, the “what’s in your wallet?” ad nauseum TV ads.
The term Attention Economy was invented by the first introduced by Michael Goldhaber, who wrote a remarkably prescient piece in December 1997 in which he described a new arrangement in which the “flow of attention” metaphorically replaced money as the currency of the Internet. A book on this topic has since been written by Thomas H. Davenport and John C. Beck, with some of the basic principles laid down by Goldhaber.
In the Attention Economy, your value is no longer determined by your net worth… but more importantly…by your NET worth. Since the Internet encompassed our lives, think about how inexpensive it is for an individual or a corporation to disseminate their message to the masses. The paradigm has shifted. All of sudden talk is cheap, and it’s listening that garners significant value. Man needs interaction to determine his or her self worth. And no fat wallet is going to make us feel better about ourselves unless it is coupled with a little ‘attention currency.’
If this is a hard concept to swallow, just think about a world where you receive no acknowledgment from your fellow man. As Goldhaber puts it: “Living without feedback, even in the lap of luxury, would be for all (but a few recluses) barely living at all.” And that statement was made over ten years ago when the Internet was barely coming out of its digital womb. So how much cheaper is it to get your word out today and why is it so much harder to be heard. Because of the information explosion online, we no longer read – we skim. The news that lasted days now becomes old news in just a few hours.
Attention Economics is primarily concerned in getting consumers to consume advertising. Traditional media advertisers retained a model that follows consumers through a linear process called AIDA – Attention, Interest, Desire and Action. Attention is therefore the primary first step in the process of converting non-consumers. Since the cost to channel advertising to consumers is now sufficiently low and more ads can be transmitted to a consumer than the consumer can process, our attention becomes the scarce commodity to be allocated.
When information is abundant, the false positives are very costly and basically deal breakers. Web-surfers happily leave web sites, knowing they have plenty of alternatives. Unfortunately, this becomes a lose-lose situation, because if potential customers are not satisfied then sellers lose revenue. The idea behind the Attention Economy is to create a marketplace where sellers make buyers happy by providing them with relevant information.
It is important to realize that the key ingredient in the attention game is relevancy. As long as consumers see relevant content, they are going to keep coming back – creating more opportunities for sellers to sell. Statistics show that the longer a user stays on a web site absorbing content, the greater the odds they will be swayed by one’s brand message or sale of product.
Twitter with its medieval-like armies of “followers and followed” is a fitting example of how the Attention Economy works. The value of one’s fiefdom on Twitter is based on how many followers we have and thus how many people read our words. In essence we grow our power base as digital feudal lords by winning the attention of a huge army of followers. In place of food and shelter provided in the days of feudalism, we exchange information for one’s loyalty.
To put this in perspective, think about how many articles have been written about the “monetization” of Twitter, and the reluctance of the Twitter brass to roll out a business model just yet. I believe one of the reasons for this hesitation is based on the current state of Twitter. Since attention is the valuable commodity Twitter can offer its users, its enrollment growth has exploded exponentially. And the fiefdom of the Twitterverse continues to be a marketplace for the attention-deprived to thrive and connect.
According to Goldhaber, “if money becomes less reliable or less useful to prop up our standard of living, we would could be heading fast for a pure Attention Economy, whereby goods and services would flow directly to those who have attention from those who can provide the goods and services.”
While all of this is very abstract, how does this work in the real world? Well
some companies have been hard at work trying to hit the mark. Goldhaber offers up Apple and Google as two role models that have captured our imagination for years. But lesser known is the Yamaha Corporation of America, Band & Orchestral Division that recently announced the launch of a new Facebook application called “Harmonize.” Here you have a platform that provides instrumentalists with the ability to connect with other artists worldwide in addition to presenting interactive advice from Yamaha artists, technique tips and performance opportunities.
Developed in a collaborative effort with R2Integrated, a leading creative digital marketing firm, CEO Matt Goddard noted that the goal of this application was predicated on “developing a tool that was not a time taker? The ability to share wisdom and tips with other artists quickly using the efficiency of the web was targeted as a time saver.”
So in an attention-deprived milieu, Harmonize was not trying to change behavior but rather provide another set of tools for an already existing behavior. According to Goddard, “our goals were long term. Not to try and create a one-and-done viral campaign, but for Harmonize to be the foundation for many customer related engagement activities, over the long-haul.”
Goddard believes, “the only way to overcome any distraction in our Attention Economy is to find the things that matter to your customers and get that piece right. Tools will come and go, mobile will soon take over and then something else. Getting people’s attention is going to be harder and harder over time.”
In a recent NY Magazine article,”In Defense of Distraction,” Sam Anderson notes that “Focus is a paradox¢â‚¬â€it has distraction built into it. The two are symbiotic; they’re the systole and diastole of consciousness. Attention comes from the Latin to stretch out or reach toward, distraction from to pull apart. We need both. In their extreme forms, focus and attention may even circle back around and bleed into one other.”
David Meyer, one of the world’s reigning experts on multitasking, says there’s a subset of Buddhists who believe that the most advanced monks become essentially world-class multi-taskers ¢â‚¬â€that all those years of meditation might actually speed up their mental processes enough to handle the kind of information overload the rest of us find crippling.
Anderson also underscored this point by noting that, “we recently elected the first-ever BlackBerry president, able to flit between sixteen national crises while focusing at a world-class level.”
According Goldhaber, Obama, in addition to managing the nation’s financial economy is also a master at managing the Attention Economy. “His whole campaign was strategic, where it netted him money, volunteers, and much loyalty. “There’s No One As Irish As Barack O’Bama” is a humorous folk song written in 2008 by the Corrigan Brothers. “The adulatory quality of this video, coming from Ireland, made Obama’s fan base seem that much larger, which also helped expand audience loyalty further, and win new fans for Obama domestically and internationally,” noted Goldhaber.
Similar to the Buddhist monks ability to multi-task, it appears that we are evolving as the Attention Economy matures. The next generation will have an easier time adapting to the ebb and flow of this phenomenon. Our kids will be able to juggle multi-levels of challenges while also conducting mindful web-surfing, dedicated Twittering and perhaps as Anderson sees it, the ability to live in syn ch with a world that offers a “zen-like state of focused distraction.”
Well, if you’ve made it to the end of this article, I give you props for providing me your undivided attention. Now if I can impose on you for comments and feedback, I promise I will give it my utmost attention as well. Also I welcome you to follow me on Twitter, where I run my own little fiefdom of presently 3334 followers!
Not too long ago, the mainstream media discovered Twitter and since have created a storm of articles and opinions on the little social network that could. Today my computer-illiterate mother asked me about Twitter for the first time, and the shock almost knocked me off my flabbergasted feet. This inspired me to filter through some of the clutter and find some quality Twitter articles.
Compiled here is a list of 66 fun, interesting, and informative articles about Twitter.
8. Schools Go On Twitter
17. No New Trial Over Juror’s Twittering
18. Tips for Journos or Anyone Else Wanting Better Twitter
21. Twitter is the Future
27. Twendy Twitter Spawns New Lingo for Tweople
30. Frisco Man Saves Woman’s Life Thanks to Twitter
31. The Best 10+ Sites To Look For Stunning (and Free) Twitter Backgrounds
35. How Do Celebrities Find So Much Time for Twitter?
43. DealTaker.com Hand Picks Deals For Twitter
44. Has Twitter Peaked?
48. 11% Tweeting
61. Does Twitter Whale = Twitter Fail?
63. How to Speak twitter
For now, Twitter remains untouched on its journey up the road as a Social Network Superstar.
Twitter’s next big hurdle on its ascent may be its biggest to date: turning a profit. Twitter needs to start making money. Ideas are plentiful, but execution remains to be seen. Everyone knows it; even Twitter’s brass have fallen just short of claiming 2009′s objective will be to make money.
But seemingly unnoticed, the frequent overload of Twitter servers seems to be the ‘elephant’ in the room that may hinder efforts to create and maintain revenue.
As recently as yesterday, Twitter’s faithful got a wakeup call that Twitter’s ‘Fail Whale’ was still circling the parking lot. It began by stalling out on avatars, tweets and DMs and finished by crashing down the service for 45 minutes.
With my own Twitter usage I have experienced some of the site’s flakiness. If Twitter can’t abolish all potential Fail Whales, will it ever be able to capture the market confidence necessary to make the money its popularity seems to promise?
It is important to point out that Twitter has made significant strides to drive the Whale off of its site completely. What at first seemed to be glitches that Twitter could accept as necessary evils have been eliminated. But as the site’s thoughts turn to profits from its users and advertisers the question arises: will any site stall-outs will be accepted?
As long as Twitter remains a free service, occasional glitches are easily overlooked. After all, what do users really have to complain about? Just about the only thing users have to lose is time and, with the affinity out there for Twitter, it seems to be something with which users are willing to part.
An example of this can be seen in a recent quote by Jason Kincaid of TechCrunch. Of the recent 45 minutes of downtime, he said it was, “not too shabby”. I know I have personally thrown fits, canceled accounts and sent scathing e-mails for considerably less.
As soon as money becomes involved, expectations rise dramatically, especially with a site like Twitter. When services go from free to something that users are paying for, they will suddenly have much heightened expectations. The service was always there. Service you can count and rely upon is what users believe they are paying for. No matter how much allegiance users have with Twitter, this will be the case when they start paying their money.
If you were a Twitter users paying for premium value-added services, would you be willing to tolerate glitches such as disappearing tweets, avatars and DMs? Or, if you were an advertiser with Twitter would you be willing to accept that your ads weren’t getting viewed as often as expected due to slow and unreliable services? Certainly not.
As Twitter enters the commercial phase it must be cognizant of the fact that making sure its Whale gets harpooned will not be priority of a technical nature, but rather of a commercial nature. How it handles and prioritizes its commercial aspects will become vital to Twitter’s success.
Today I received a curious tweet from Peter Cashmore, Mashable’s founder and CEO, pertaining to an ABC announcement and a somewhat biased story angle about social networking.
What seemed odd was ABC using one medium (the Internet) to solicit information for another medium (TV). As I read the tweet, the obvious irony was not lost on me!
Mashable founded in 2005 is the world’s largest blog focused exclusively on Web 2.0 and Social Networking news. When I hyperlinked from the tweet to the ABC website, it brought me to a “contributor pitch page” entitled: “Enough Already! Sick of Social Networking?”
The pitch read as follows:
Have you had enough of social networks? Are you weary of the constant stream of photos and status updates and friend requests? Do you want your privacy back? Or are you one of the last holdouts? Do you feel pressure to join social networks but don’t want to? Tell ABC News how you really feel. Share your story with us, and a producer may contact you.
Now, doesn’t it seem a little bit incongruous that an organization as large as ABC needs “social networks” like Mashable to get their message out to the masses. And then subsequently soliciting those same masses to ask them to turn on their own “social networks?” And when ABC talks about social networks, they are specifically targeting Twitter and Facebook subscribers.(note: while the ABC pitch speaks generically about “social networks” as a whole, the photo posted on the pitch page graphically depicts the “Twitter” and “Facebook” logos).
While Mashable has presently accumulated over 361,000 followers on Twitter and notes that their website has attracted over 5 million pageviews, I can only imagine how many 1000s of stories ABC will receive. Tales will flow in from the attention-deficit digerati waiting to bite the social networking hand that feeds, so they can move on to the next “shiny thing” that offers more topical “geek cred!”
People like Jeri Cartwright, President of Cartwright Communications might also agree with ABC, as she indicates she is unable to fight off “digital exhaustion” when she is inundated with “friend” requests on Facebook and LinkedIn.
On the flip side, it is very possible that ABC will receive a good number of positive responses that speak favorably about the advantages of social networking. There will be those who commend its ability to break news faster than any mainstream media could shake a stick at (sorry about that ABC!). Others might note that Twitter and Facebook have provided them with the opportunity to conduct business, build a brand image, provide hands-on customer service, and communicate regularly with a truly international melting pot of people, from all walks of life. Still others might shed some light on how social networking breaks down racial, political and religious barriers and how many of us feel we have become members of a global society who appreciate our similarities but can also address our differences, and relish in our diversity.
Or perhaps ABC will receive a humorous anecdote similar to one emailed to me from Lauren Turner, an interactive marketing manager at the Fort Worth Chamber of Commerce, and a member of my LinkedIn network, who when asked the question if she thought social networking was “overexposed,” responded with,”I don’t feel like I am ahead of the curve anymore. My 72 year old grandmother just added me on Facebook!”
Or maybe they will be enlightened similarly to what I learned from Mike Sosin, an associate health & benefits agent in Chicago, who marvels at social networking as a space where “so many people never before connected can share ideas and perspectives with (just) a few keystrokes.”
We also could be just making too much out of this topic. As Corinna Martinez, senior technical project manager at the Department of Fish and Game states: “Cool tools are just tools!” They get us from point A to point B. However, she was also quick to add that “these apps give more power to the people…because they link PCs, mobile phones…and marketing in many exciting new ways.”
It just so happens that even while the “geek cred” of Twitter and Facebook is starting to fade, tens of thousands are still subscribing to Twitter and Facebook daily. At last count, five-year-old Facebook has tallied 175 millions while Twitter, two years its junior is closing in at 7 million!
So “NO,” Mr. ABC journalist, we haven’t had enough! We are just getting started. And if you want to learn more about our breaking social networking stories, all you have to do is tweet us. Not to say you were ‘scooped, but my best bet is as result of this blog and others like it, this topic will be searched, researched, tweeted, retweeted, commented on and discussed ad nauseum, before yours’ hits the airwaves. Social Networking may be a little bit “overexposed,’ and perhaps it doesn’t move at the speed of light, but it sure does move a lot faster than a TV news story!
So in closing, I wouldn’t be so impertinent or worse, “unsocial”… by telling this TV network that they are a little LOST in taking on this misguided story angle…. because I just realized… that’s one of the things ABC does best!
There is no doubt these days that what’s said on the internet is just as valid as anything said aloud in a public forum. Jobs have been lost over Facebook, and Myspace posts. Blogs have made, and broken careers, and it looks like Twitter is the latest to hit the news in social networking scandal.
Twitter now rests at the center of a heated libel lawsuit between singer Courtney Love, and clothing designer Dawn Simorangkir. Dawn recently filed a lawsuit against Love, claiming that the celebrity slandered her in ‘Tweets’ ¢â‚¬â€œ the short posts Twitter uses to update users on what others are up to.
The complaint, which was filed in the LA superior court, alleges that Love is on a delusional crusade to ruin the career of Simorangkir. It goes on to claim that Love has a twisted version of reality, and that she has allowed her fame and fortune to convince herself that she is no longer under the jurisdiction of law enforcement agencies.
These ‘Tweets’ made by Love apparently came in short succession of one another, and one as recently as March 17th accuses the designer of dealing illicit drugs, theft, assault, and losing custody of her child, in addition to owing Love $40,000, and one million dollars in damages.
The root of these problems rests as most disagreements do, in money. According to sources, Love ordered more than $4,000 in custom tailored clothing to be made, and then reneged on the bargain to purchase the pieces. Simorangkir is suing for defamation of character, as well as for breach of contract.
Today’s technology has given us all the power to brand ourselves in whatever way we see fit. No longer does one need an expensive PR agency or a full-blown advertising campaign to define who we are or how we want to be perceived. Similar to how corporate branding defines how a company distinguishes itself, personal Internet branding is the sum of all one’s online activities which then triggers an expectation about who you are. Perception trumps reality when one seeks fame on the Internet.
The Internet has transformed the world — connecting cultures, streamlining commerce and revolutionizing communication. Not unlike a mosquito-infested swamp, the Web has become a rich breeding ground for buzz and viral transmission. The ability to become a worldwide celeb and the concept of becoming famous for being famous perfected by Paris Hilton and others can be developed fairly effectively on the Internet, without ever meeting one of your fans face to face.
Twitter can lay some claim for this individual branding movement. Presently organizing a conference this June, 2009 in NYC aptly called the “140 Characters Conference,” Twitter’s reach reinforces one’s ability to gain notoriety quickly. With their intent of not only attracting established celebrities who use their social network (e.g. Demi Moore and Ashton Kutcher), Twitter is also focusing on the new-found celebs who have learned how to harness the power of the Twitterverse to do their bidding.
For the naysayers who can’t conceive the Internet producing celebrity status, this is the first part of a two part series that will provide you with insight to contrary. The number of budding digi-stars are growing at a phenomenal rate with social media as its major catalyst. I tracked down some of the Internet’s biggest overnight sensations to see if they are truly exceeding their “15 minute of fame” expiration date. While some have settled into lives of quiet anonymity — others are now making grand livings off their Net-based fame. Living the Warholian dream, most of these innovative entrepreneurs are turning self-promotion into an art form.
One of those bright new shining stars is Nick Thune, a Seattle-born comedian now residing in LA and pursing the American dream in the entertainment field. While Nick’s modesty inhibits him from admitting to being an Internet celebrity, as a working stand-up comedian Nick first reached world attention when one of his YouTube videos went viral in 2006. Directed by Ruben Fleischer of MTV’s hit reality show fame “Rob & Big,” Nick’s video entitled “Phone Tag” is a funny sketch about a young man struggling to accept a break-up with a romance gone sour. Also starring Olivia Munn, the video currently tallies almost 1 million page views on YouTube.
An even greater buzz was created with Nick’s production of “Masturbation.” As Nick tells the story, his stage work included a ‘masturbation’ joke that he thought would be even funnier as a short film. Once again with the assistance of Ruben Fleischer a film version of the joke was produce that took slightly longer than the actual act of masturbating! A week later, after editing, Ruben Fleischer met with Funnyordie.com, the comedy video website. In tandem with their website’s debut launch, they posted “Masturbation” on their front page directly below Will Ferrell’s infamous Landlord Video, and Nick’s jerk-off session went viral!
While Nick doesn’t believe that the Internet brought him notoriety, he does feel that the attention it creates with casting directors and fans is immeasurable. On his second appearance on Jay Leno’s Tonight Show in August,2007, Nick’s aptly named “Instant Messenger” stand up routine became an ‘instant’ success.
Nick’s latest project is called “Nick’s Big Show.” According to Nick,”it’s an undertaking” that he hopes will be his “last webseries,” and will act as a stepping stone “worthy of TV” exposure. On March 23, 2009, Atom.com, a digital comedy network and Comedy Central announced the premiere of “Nick’s Big Show.” This new six-episode mockumentary, available now at Atom.com and NicksBigShow.com, follows Nick Thune as he puts his comedy career on hold to do something much more important: “make people laugh because they’re crying so hard.”
One could ask after watching whether Nick really have a clock that reads It’s Go Time? Or Why does he own a pimped-out low rider limousine (driven by his assistant, played by the funny Kate Micucci) – and, for that matter, why does Nick even have an assistant? In Nick’s world, nobody asks these questions, and Nick’s world is a better place for it.
In coming weeks, “Nick’s Big Show” will be distributed widely to consumers across Atom’s multi-platform distribution network, including the “Atom TV” series on Comedy Central, mobile phone partners and other leading Internet destinations including iTunes, AOL, Dailymotion and xBox Live.
Internet Celebrity is not lost on Nick Thune. He appreciates what it has done to help mold his persona and allow him appeal to a growing fan base. But when asked if he tracks his website traffic, Nick mockingly points out that he has “someone track his websites…” as he doesn’t “wanna know numbers. I tell them to tell me if the numbers are low, then I’ll put more work into it. Do you think Picasso knew how many people had or will have seen his work? Is anyone (really) keeping count?”
Well in the case of Nick Thune, I think a lot of folks are keeping count and will be marking their calendars for his next TV appearance which just so happens to be April Fool’s Day, when he appears on “Late Night with Jimmy Fallon.” Tune in to see the next comedic superstar with humble Internet beginnings. He measures up… all “5 feet 16 inches” of him!