1. Content: Great blogs have great content. Ensure that the blogs overall design and theme coincide with the content. Make any navigation through the content simple by utilizing simple terms and easy to read fonts. Keep your content easily readable by ensuring good contrast between the background and the foreground. Typically white background with black font will have the most contrast and therefore be easiest to read. Whatever colors you choose, be sure to use a very light color with a very dark color to ensure readability.

2. Ease of Use: Readers of your content may never come back if you make your otherwise great content difficult to see or get to. Horizontal scrolling is a huge obstacle for readers, so take that into consideration when designing your blog.

Look at the smallest screen you are targeting and design for that resolution. Many blog creators decide that their blog should have animation or utilize heavy amounts of Flash.

Avoid this urge. Using animation of any kind can be distracting, annoying, and can cause your site to load very slowly.

3. Good Header Graphic: A good header graphic is like a good billboard for a business. It will tell you everything you need to know. Use high quality photos or professional looking logos. First impressions are the most important and a strong, yet non-obtrusive header will be your best tool.

Think of your header as your calling card. Don’t overcrowd it and don’t shroud it with advertisements.

4. Obvious Comment Section: Blogs are all about interaction with your audience, so to encourage this, make sure that the ability to comment on your posts is very obvious. Comment areas are like mini forums with the posts as the header.

Making commenting difficult or not intuitive can be the death of your audience interaction. And since an involved audience is more likely to become a loyal audience, the comment area can be a Make or break section of your blog design.

5. Tie into Social Media: Utilize the existing infrastructure like Digg, delicious, twitter and Facebook to allow your readers to forward link to their family and friends who may also be interested. This can help grow your audience and increase your traffic. Likewise, posting updates from your blog to these social media sites can help drive traffic which will expose your site to more readers.

Be careful not to overload your blog with too many options. Stick with the social media sites you are aware of. This will ensure your posts don’t look like an old suitcase with hundreds of stickers on it. Clutter kills.

6. Illustrate Your Content: If a picture says 1000 words, then you better take heed. Photos and graphics can be your best friend in a blog post. It will help the reader’s visualize your content and make your posts more interesting. Be careful not to over-saturate your posts with too many images. Less high quality images are better than many poor quality images every time.

7. Don’t Overcrowd Your Content: I have said it before and I will say it again, Clutter kills. Ads can play an important role, but don’t sacrifice your entire site design just for a few bucks.

Be very cautious where you add advertisements and other extraneous content. If it isn’t directly related to the content or the blog, it would be better to leave it out.

You don’t want to read a newspaper and have to hunt for the content. Don’t do that with your blog either.

Hopefully these 7 simple tips will help you as you design or redesign your blog for maximum benefit and foster loyal readership.

 Next, http://happymomiam1.bravejournal.com/. I love that this blog resembles the exact table cloth my grandmother used so we wouldn’t spill food on her table.  Unfortunately, the color scheme of baby blue, red, grey, acid green, electric blue, and orange says I don’t understand hex notation so I just guessed.  The badges for several other sites sit haphazardly under the horrifying animated gif logo at the top of the site.  The Beauty of Life?  The travesty of design.

 I have to include this one because it is SOOOOO ugly.  http://cmdshiftdesign.com/ilovesmekitty/

This blog follows the rule, if one animated gif is good, then six is better.  Everything is animated on this site, but it has NO content.  Just pictures of her cat, a terrible cat background along with ANOTHER cat background in the left column.  Visible table holding links that are barely legible, visible hit counter AND my browser got a warning that a Windows Media Player was trying to start.  As if there wasn’t enough going on in this site that is the equivalent of a 12 year old girls messy room. 

http://www.hammerdowndesign.com/ugly/ is the next blog that makes my design brain physically hurt.  Having only four animated gifs on the page, the designer, and I use that term loosely, has decided that a repeated image of Sarah Palin is the best background for any blog.  Unfortunately, one of the graphics is broken, most likely it was an animated gif of me scratching my eyes out.  The most appauling thing is that the domain name, HammerDownDesign, alludes to someone who thinks they are actually good at this.  Less is more, Hammerdown. 

 Lastly, http://jayj.dk/grim/.  Blogs typically want people to read their content, but this site seems to be hell-bent on the opposite.  With barely readable text on tie-dye-inspired backgrounds and badly executed animated gifs, this site verges on abominable.   The structure of the page seems to be two columns occupying 50% of the width each combined with NO content.  What surprises me most is that someone, somewhere thought this site would drive people to their door asking them to design a site for them as well.  Sort of the philosophy of a wedding photographer advertising the business with blurry dark photos of someone’s cat.

So, keeping those sites in mind the next time you set off to design a web site, avoid the busy backgrounds, make your design seem intentional, avoid animated gifs, make sure the site has purpose and valuable content.  Choose colors that contrast well with each other and limit your color choices to prevent the site from looking like confetti.  Lastly, if your site ends up in an article like this, it’s time to rethink your design and career choice as a professional web designer.

Here’s my list of Twitter Clients:

The Web interface : (http://www.twitter.com)  It would be a disservice to leave out the twitter.com site itself.  In fact, many people only use the web interface to update their tweets.  It’s simple, it’s fast, and it gets the job done.

TweetDeck:  (http://tweetdeck.com)  TweetDeck is the dark alpha dog of twitter clients.  It is feature rich with the ability to monitor multiple twitter accounts, Facebook,, and MySpace.  You can also quickly see replies, direct messages, topics, saved searches, and it has a built-in spam monitor. 

Twhirl:  (http://www.twhirl.org) The cheery twitter client, twhirl is a bright, well designed interface that allows you handle all your usual twiter needs, but also includes the ability to send photos to TwitPic, automatically shorten long URLs, and cross post to Jaiku. 

Twitterfeed: (http://www.twitterfeed.com)   Sign up and enter your blog RSS feed and Twitterfeed will publish your blog posts onto your twitterfeed.  You choose how often it published the new blog content. 

Tweetie: (http://www.atebits.com/tweetie-iphone/)  Strictly for iPhones, Macs and iPod Touches.  It has a super clean look and lets you post to multiple Twitter accounts.  It allows you to follow tweets, replies, direct messages and trends on Twitter.  It is super easy to set up and will help tweeting on your iPhone, Mac or iPod Touch easier and more powerful.

Twitterberry: (http://www.orangatame.com/products/twitterberry/)  one of the best twitter applications for the Blackberry platform.  Twitterberry separates the replies, direct messages and the posting tof tweets, but makes it very usable on the Blackberry.  Currently there is not integration to TwitPic within the application, but that would be a nice addition¢â‚¬â€(wink wink).

Ping.fm: (http://www.ping.fm/) What Ping.gm brings to the table is how it centralizes updates of Twitter, but also Facebook, Jaiku, Bebo, Friendster, and Myspace.  The interface is simple and straight forward.  I’ve experienced a bit of a lag on the cross-posting, but  the ease of use to update all those sites at once may be enough to lure you over to this site. 

HootSuite: (http://hootsuite.com/) Tweetdeck can tend to be a bet wide especially on netbooks, but that’s where HootSuite comes in.  It allows you to create custom columns to store searches so you can keep an eye on people talking about your store or brand name.  HootSuite was one of the first to incorporate multiple twitter accounts as well. 

Seesmic: (http://seesmic.com/) Available in a web application, a desktop application and rumor has it, a mobile application soon.  Seesmic is one of the dominant twitter clients and it’s easy to see why.  They are continually pushing the envelope of features including a single column interface that resembles the familiar e-mail interface.  They also allow an unlimited number of columns to be added, a simple way to watch search terms, direct messages, and @ replies.  They included all the follow stats and complete profile view of your followers.  Not bad for a company that started as a vlogging site.  Seesmic is making tweeting on any platform easier and more intuitive.

Destroy Twitter: (https://destroytwitter.com/) An unusual name for an application, but in a sea of weird twitter clients, it needs to be this odd to stand out.  After all, it would be a little different if you were building an application for your Mac called Kill Apple.  I am digressing.  Destroy Twitter is eerily similar to Tweetdeck (imitation is the sincerest form of flattery?)  What appears to be Destroy Twitter’s strong suit is configuration.  You can choose when to ping twitter, font size, column size and a plethora of other settings to make your tweeting more enjoyable

Every person has different likes and dislikes, but if I were to recommend three to look into, they would be Tweetdeck, Seesmic, and HootSuite for their attention to detail, ease of use and over all usefulness in daily tweeting.  No go forth and tweet!

1.  Turn your monitor into a strobe light.  http://www.bobshowto.com/fun/strobe-light.htm
   Maybe it’s a laptop, or a big projector, get a great spooky effect in your house with just your monitor and this web site.  This would be perfect for a haunted data center for the co-workers to walk through!
2. Decorate your workstation for the spooky season with this USB powered decoration set. http://www.thisnext.com/item/C5EB1B00/BC37BE2A/USB-Halloween-Decoration-Kit
   Complete with seasonal mouse pad, lights to hang on the monitor or possibly your collection of action figures in your cubicle. 
3. Build your own talking skull. http://www.kickthefog.com/talking_skull.htm Everything you need to build your own creepy talking skull.  This is an involved build, but the result is one that will make all your geeky friends drool with jealousy. 
4. Create your own Jack o Lantern carving pattern. http://www.canadianliving.com/crafts/other_crafts/digital_crafts_jack_o_lantern_templates.php  That’s right.  Want to carve Tux or maybe a portrait of Steve Jobs or Bill Gates?  Follow these instructions and you will have a 100% original pumpkin on your porch this season! Here are a few of the geekier Jack-o-lanterns I’ve seen decorating the porches of probable geeks.

 5.  Use a voice changer.  http://www.screamingbee.com/product/download.aspx Sure there are great toy versions of this technology, but here’s a free piece of software that will morph your voice into something a little creepier! 

6.  Dress up like Master Chief from Halo.  http://halloweenaddict.com/2009/08/halo-master-chief-costume.html Who wouldn’t want to be master Chief from Halo?  Hop on your Warthog, although it does looks more like a Puma and go blast some enemies.  Afterwards, kick back and watch a little Red Vs. Blue.

7.  Dress up as Pixels.  Get a bunch of square boxes and spray paint them different colors.  Walk next to each other all night.  Try to look Jaggy.

8. Get answers from the Beyond on the internet.  http://www.witchboard.com/online-witchboard/Online Ouija-like board for your amusement and Halloween fun!  Ask questions like What is the next Apple Announcement and see what the digital spirits have to say.  Hopefully it won’t be a Null Pointer Exception.

9.  Online Trick or Treating?  http://doorlesschambers.com organizes online trick or treating for virtual Disney-themed goodies every year from October 25 through the 31^st.  It may not fill up your pillowcase, but it might be just what you need while you are stuck answering tech support phone calls on October 31^st.

10.  Make your own real Spiderman web slinger. http://www.instructables.com/id/Creepy_Cobweb_Shooter/?contestId=V9T8TI4FLROLS8R  Instructables does it again with a great video and set of instructions on creating a webslinger.  Sure you need an air compressor, but what Spiderman fan didn’t want their own web shooter? 

11.  EVERYTHING Halloween Online.  http://www.halloween-online.com/  Buy a prop coffin, check out some ghoulish recipes ( I like the Skull Jell-O mold), find some costume ideas, check out some Halloween games to play with your friends, and even Halloween party planning ideas and suggestions.  This site has everything you need for a fun and safe Halloween.

Many things that break new ground are often misunderstood or greeted with skepticism. Twitter has begun to evolve into a huge part of the web, and more and more people are using it for all kinds of things. The skeptics just haven’t found their niche yet, or are too stubborn to open their eyes and see what’s evolving. They’re distracted by the noise, spam and useless information; All common problems across the Internet. There have been polls that suggest 40% of all Twitter traffic is basically useless information. Is this out of character for the Internet? Look at all your emails for a day; how many of them are spam, newsletters you never read, and forwarded chain letters? Poke into any random forum post about any topic and you’ll likely find 40% of it is just reiterating what’s already said, unrelated tangents, and one line agreements with the the original post. If you just take a quick glance at a couple of twitter pages and don’t find the information to your liking doesn’t mean that there is no value there. Tweets are fleeting, and they reflect present time much more than they provide any archival value.

Even what’s deemed useless information or a waste of time might be helpful to someone. Maybe checking out what others are having for lunch will help you make your own decision about what to eat. Maybe you’re in a basement somewhere but noticing tweets from people you know are nearby about the crazy thunderstorm that just rolled in reminds you to bring an umbrella when you go out. Other people’s meaningless tweets could serve as restaurant reviews, traffic alerts, or a note about a nice sale at the mall. Twitter is by no means the be all and end all of social media. However it’s an important first step in what will eventually be one big integrated redevelopment of how we use the web.

Twitter reflects the stream of consciousness of the Internet, and sometimes the Internet contains noise, spam, and junk. There is also value if you know where to look. If you are tuned into Twitter, news will come to you without having to search it out. Once you build a solid group of followers with a diverse subset of interests stories and news and information that is actually pertinent to you will come across your Twitter screen. Instead of having to hunt down information, often when you don’t even know that something has happened, you check Twitter and everything is there for you. Rather than have to listen to news reports or radio stations, news and events that may be relevant to you or your day can be accessed via Twitter.

Twitter is just like what you would discuss at the water cooler in the office, except you’re discussing it with everyone, at every water cooler, at every office, in every part of the world. If a major sporting story, such as a no-hitter in baseball or a player getting traded, chances are you’ll first hear about it on Twitter. If a celebrity dies, a new movie trailer comes out, or a band adds a tour date to their schedule it makes it’s way around the world via Twitter and everyone that’s interested finds out about it. For those further interested, a simple search on Twitter will reveal all sorts of chatter and discussion around the topic. You can here anything anyone has to say about it, instantly. You’ll see statistics mentioned, highlight plays, discussion on the player’s attitude, and just about anything anyone has to say. On a broader scope, you could follow big events like the NFL draft, a presidential press conference, or the World Series of Poker as they are happening. This is what’s called trending topics, which are basically the hot news of the hour. If you search for these trends you’ll see a continually updated stream of people weighing in on the topic. Some of it will be from experts or authorities on the topic, and others will just be the thoughts and word of mouth of other people that are interested in what’s happening. Instead of tuning to a news channel or going to one news website, you’ll be tuned into the stream of consciousness from interested parties around the world. If someone 3000 miles away happens to hear a tidbit of information in his own corner of the world, he can instantly tweet that data and suddenly everyone knows it. This information gets propagated and retweeted throughout Twitter until the insight of one individual is carried across the globe.

From a marketing standpoint, Twitter can provide some instant feedback on your product. You can conduct surveys and interview people and find out what people are thinking, or you can type in your product’s name into Twitter and find out what people are saying. One quick search can tell you what people think about a new movie release, a new commercial, or a new piece of software. Faster than any RSS reader Twitter can alert followers to a new post on a blog.

Twitter is a part of the future of the Web. Even people that don’t tweet are affected by Twitter because it’s become a concept more than any one site. It’s about the propagation of information, and that propagation continues beyond the website when users repost what they’ve learned into IM away messages, email, IRC chat rooms, Facebook, or by word of mouth to the person sitting next to them. This concept has been there all along, and Twitter just streamlined it. As more and more people and companies start using Twitter it’s only going to continue to redefine how we use the web.

I am not certain if this is the first post-apocalyptic MMO to hit the field, but I believe that the post apocalyptic genre has the potential to be the most imaginative.  I can imagine that all the developers of Fallen Earth are scampering like crazy to make players a realistic landscape of what the world would look like after the buttons are pushed.

Then again, is that what happened in Fallen Earth?  According to the Press Release, a disease started in Asia that was nicknamed the Shiva Virus.  Thousands were dying, and, from out of nowhere, the release says: then the nukes started going off.  What?!  What is this, The Road, by Cormac McCarthy?  No, you can’t have an apocalypse without a sufficiently written backstory, Fallen Earth!

Or maybe you can, but whatever the case, don’t just start some backstory without completing it.  Perhaps the player will find out how the world ends in the course of the game.  I don’t really think that I have seen that in an MMO game before.  That could be interesting.

As it is, I have included a trailer that discusses some of the backstory and how the last ember of civilization assembled at Hoover Dam.  I’m guessing that every character starts out there, and I would imagine that the first stage of this game takes place around the Grand Canyon area.

Hopefully, the player can go to bombed-out areas nearby like Las Vegas, Reno, or maybe even Los Angeles!  I’m certain that you see the potential here of a virtual landscape that is just like the real world, but destroyed.  Then again, many cities that you see in MMO games are just giant boxes of buildings with minimal traffic.  At least I can understand the lack of traffic in this game.

As you can also see from the trailer, there are six different factions fighting: The Enforcers, the C.H.O.T.A.s (Child of the Apocalypse), the Vistas, the Techs, the Lightbearers, and the Travelers.  I wonder if these are the character classes?  Probably.

I have included another trailer of the game so you can see more of what Fallen Earth is about.  There was one that I couldn’t find that boasted: Sick of ogres, elves, and pixies?  So are we. Clearly, Fallen Earth is supposed to be sticking it to the World of Warcraft crowd.  The slogan about bury your crystals and quit playing with your wand is just way too innuendo for me.

Apparently, the game also says it is the real deal and this isn’t your Daddy’s MMO.  By the way, most MMO players don’t have daddies who play MMO games.  You really should be stealing that old this is not your father’s Oldsmobile slogan unless your father has actually used an old version of that product!

Anyway, feel free to venture over to the Fallen Earth website if you want to learn more information about the game itself.  This game has been under development for about four years, which is no surprise for an MMO, and I believe they might be ready for Beta soon.

Source

[youtube]http://www.youtube.com/watch?v=yTy-53X-olg[/youtube]

[youtube]http://www.youtube.com/watch?v=81O64t6dkKs[/youtube]

Last week Digg announced some important changes to the policies that govern what sorts of things third-party Digg application developers may do. The changes lift old restrictions on certain Digg app functionalities and present new options to developers, giving them the freedom and flexibility to create programs that interact with the social networking site in ways not possible before.

There are a few differences between the old Digg API and the new. First, developers no longer need to get permission from Digg to make applications that make use of the site’s content. Also, third-party developers may now charge for access to their apps and make use of ads. Essentially, third-party Digg application developers are now free to make applications on their own without oversight from Digg, while profiting from them, which means we can expect a lot more Digg apps competing for users’ interest in the near future.

Third-party developers now also have developer’s access to the Digg search engine, allowing them to make use of all the particular Digg search functions in their apps. Along with access to Digg’s search functions comes access to users’ favourites, allowing third party apps to make novel use of info about which stories are most popular among Digg users. Essentially, third party Digg application developers may now make use of the most crucial information about Digg stories, so we can expect plenty of applications in the future that give users new insight into the trends and popular topics of Digg.

Finally, third party Digg apps can now participate in Digg just like a normal user. Users may vote up , bury, comment on, and favourite stories through third party apps. Formerly third party apps could only watch the digging action from afar and were powerless to affect the Digg world.

The bottom line is that the new Digg API will allow for the creation of Digg applications that will give users a new level of interactivity with Digg stories. With unprecedented access to essentially all the information on Digg, it is easy to imagine that many apps will make full use of that info to glean as much of an understanding of the mysterious Digg popularity algorithm as possible, giving users the ability to understand and contribute to popular Digg stories more effectively than ever before. Applications like Sub Digger will no doubt benefit a great deal from the new API.

A couple questions arise about this change though. First, will this shift the balance between those users with a great deal of influence and the average Diggers? Digg has long had something of a problem with so-called power users. The idea is that some users have so many influential friends and such a tight grip on the pulse of the Digg community that the majority of their stories make it to the front page — the hallowed halls of Digg where continued success is guaranteed.

Sometimes this popularity is even detrimental to average users of Digg, who might post a story earlier than a power user, only to see that their own story has floundered while the power story has gained a truckload of diggs, due to the power user’s influence. For some it is a frustrating trend that runs counter to the communal, semi-democratic character of the social networking site.

It’s easy to imagine that these new developments to the Digg API could make the power users’ job even easier, further cementing their status as top Digg users. With applications that give novel, and possibly even better, access to and understanding of critical Digg information comes a better grip on control over Digg stories.

But of course this might work both ways. Average users will also have access to many of these apps, giving them the same competitive Digg advantage that the power users have, evening out any benefits gained. New third party apps might even give the average users, who formerly didn’t have much at their disposal to help them with getting digged up, a new tool to compete with power users.

It’s hard to say exactly what will happen, although I’m inclined to say that any advantages given will likely benefit the power users more than the average users. They are called power users after all, and are more likely to take full advantage of whatever is available to make Digging easier, while the average user is more likely to continue using plain old Digg as a simple pass-time, not worrying themselves with the complexities of the Digg hierarchy. But perhaps these new apps will make it easier for the average user to become a power user, giving them access to all the information and tricks that were formerly exclusive to power users. Only time will tell.

But the other obvious question is: will this make Digg profitable? This seems to be a conscious move on Digg’s part to open up the site to a wider market, essentially making a small industry in which developers can focus on making money off of Digg applications. This is reminiscent of the iPhone third-party app model, in which developers can make money for themselves while simultaneously increasing the desirability of the iPhone among consumers.

The short answer to the question of profitability, unfortunately, is no. The difference between Digg and the iPhone is that the iPhone costs money. Third party app development encourages people to buy the iPhone, whereas third party development for Digg will only encourage more people to use Digg for free more often. At best, third party developers will make money off these apps, but until Digg figures out a money-making strategy, which has eluded them until now, it will remain unprofitable.

But in the long term the answer is a bit more optimistic. Digg’s choice to make these changes to its API seem to mirror the strategy of the social networking powerhouse Twitter. Twitter has long allowed development of all kinds of third party applications, letting users make use of Twitter however they feel with whatever app they feel, not just through the Twitter site. Third-party Twitter apps are so integrated into the service that the submitted through X application signifier is tagged onto every post, allowing users to see what third party app was used to make a tweet. (I can’t believe I just wrote the word “tweet.” Forgive me.)

Essentially, third party development has allowed the outside world to improve upon Twitter, making it all the more popular. Mind you, Twitter has yet to make any serious money either, but building massive popularity and a cottage industry around third party Twitter apps can’t be a bad place to start when trying to become profitable. It would seem Digg is trying to do the same, which in the long run may pay off.

In the end, this is probably a smart move on Digg’s part. By making Digg more accessible, improvable and open, it is attracting not just more users who will make use of third party apps, but a whole slew of developers who will now be dedicated to working on the networking service while making some money of their own. Essentially, Digg will hopefully be able to build another whole community besides the one that already exists, out of application designers and marketers.

And if it all works out, we can finally see the website that brings us important news — like caterpillars who need a haircut — become profitable.

Last week, when I reported that Turbine was allowing people to play Dungeons and Dragons Online for free, I only briefly mentioned the negative press that Role-Playing Games received in the early eighties and late nineties.

As a kid who used to play D&D and other role playing games, I heard stories of people who committed suicide when their Player Characters had died, and I didn’t really give it much thought. However, when many Christian groups began to equate the game as some portal into Satanism, I often wondered if they were talking about the same Dungeons and Dragons game.

I remember reading one Christian pamphlet that was supposed to be an expose on RPGs, but some of the information in it was just plain wrong. I mean, it said that the He-man and the Masters of the Universe cartoon was inspired by Dungeons and Dragons. I’m sure there are a lot of geeks out there now who are thinking: oh come on! Do your research.

I’m sure the person who wrote that pamphlet just didn’t get their facts straight. There was a Dungeons and Dragons cartoon that ran for about two seasons. They probably just heard that there was a Dungeons and Dragons cartoon, and just simply assumed that the He-man cartoon was it. It’s an honest mistake, but it shows how much conservative groups never actually researched, much less played the RPGs that they criticized.

There must have been some sort of anti-D&D bandwagon that was happening, and those who never played the game were creating a boycott for those who played the game. In the same manner, gamers who heard the argument against RPGs could not accept the facts as given any more than I did.

The alienation of RPG gaming eventually led to a very strong gamer counter-culture which is no doubt the target audience of most MMO and other RPG video games of today. Still, there seems to be a strong pervasive stereotype that says that gamers are guys who still live in their mother’s basements, and are completely incapable of living in any reality that is real.

For this reason, gaming continues to have a negative slant in today’s media. There is yet to be a movie based on a video game that has been a huge success, and most video games portrayed in movies tend to be negative. That is, you always see the geek characters playing them while the cooler characters apparently have better things to do.

Another negative portrayal is due out this Fall that is simply called Gamer. It takes place in a future world where gamers can somehow play other people, like puppets, apparently. Their puppets are actual prisoners put in violent scenarios, and the public just sits back and watches. Think of it a better version of The Running Man, but it has Gerard Butler instead of Arnold Schwarzenegger.

Yes, Gamer confirms all of our fears about video games taking over the world, turning into a hellish place. Once again, the video game industry gets another bad spotlight since The Ultimate Gamer. Could someone make a film that put video games in a positive light?  Something that isn’t like The Wizard, which was some huge ad for Nintendo.  You know, video games do inspire people once in a while.  Every thought about doing a film about that, Hollywood? 

Source

[youtube]http://www.youtube.com/watch?v=I3RfqAIGBLE[/youtube]

In a recent interview I conducted with Alejandro Reyes, he confessed that Internet fame was not something he sought out, but was more about something he “knew he could leverage.” He believes in social marketing and feels that this platform gives him latitude to “entertain and inspire people,” something he is very passionate about.

Alejandro credits the birth of his daughter as one of the initial triggering events that created a buzz about about his persona and its impact on the Internet. On April 24, 2008, utilizing Ustream as a media tool to communicate, Alejandro conducted a broadcast to brag online about the birth of his daughter to his wife’s family who resided in another state. While transmitting the live stream titled “Social Media’s First Baby,” he decided to tweet it out to his Twitter followers at the same time, and in one of the first simulcasted communiques combining streaming video with tweeting, he was pleasantly surprised when he received 60+ tweets from his modest (at the time) fan base.

It was at this moment, he began to understand the power of the Internet and the connection he could make in people’s lives. Today, simulcasts of this nature are conducted regularly by celebrities like Ashton Kutcher and P.Diddy when they want to broadcast to their fan base. And consequently Ustream has since integrated Twitter into their chatrooms.

This intimate entree’ into people’s lives ‘positioned’ Alejandro as someone who was willing to share personal stories with total strangers. In the Web 2.0 environment we all reside, here was a guy who was willing not only to be upfront and personal, but also one who was transparent in a very honest and forthright manner. Dissimilar to the self-promoting “online celebs” or “snake oil” netizens that abound online, Alejandro displayed substance and delivered advice that was consequential. He found his soap box, and as an online town crier, the Internet community was willing to listen.

After this event, Alejandro indicates that things really began to ramp up. While the live Ustream involving the birth of his daughter gave him a jump start, it’s what Alejandro was able to do with the buzz thereafter that was critical. He cautiously warns others that this is where many often drop the ball: “A lot of people miss the boat. They do something that creates a buzz, and then they don’t capitalize on it. When you secure momentum, you gotta keep it or it will die quickly and get lost in all the Internet ‘noise’” that continually competes for our everyday attention.

[youtube]http://www.youtube.com/watch?v=Dy7o1tKp-38[/youtube]

It was at this tipping point, that Alejandro changed up the game. Differing from others that often rely on the status quo, he decided to transform the way people saw “entrepreneurship” by making it a fun thing to manage. And while he continues to offer human interest life examples (e.g dancing with his daughter) he balances these vignettes with inspirational success training. In this way, he works collaboratively with his audience. He collaborates with them in creating his personal brand… the “successfool” brand…a process he calls “collaborate or die.”

[youtube]http://www.youtube.com/watch?v=Se28jekFTIw[/youtube]

Collaboration is the key. Without involving his audience, Alejandro would not be the success he is today. For him ‘branding’ is really all about listening to your followers and building your persona around one’s passion. To further illustrate his point, Alejandro cites an analogy that underscores brand management: “your brand is like a ‘jetliner’ and your passion is the ‘jet fuel’ that jettisons that brand forward. “You and your brand can only go as far as your fuel and passion will last.” He sees a direct correlation with this and the  age-old tried and true philosophy that if “you love what you are doing, you’ll never have to work another day in your life.”

Today, Alejandro conducts a Successfool.tv Ustream broadcast every Wednesday night at 6pm Pacific time.  The focus of the show is to motivate, inspire, and entertain entrepreneurs through live skype interviews, success tips and tools of the week, and accompanied by some weekly rants. While  monetizing Successfool.com is a goal, for Alejandro, it’s more important  to “build a  brand that people trust, love, and know that they’re not going to get some cheezeball marketing pitch every week with tons of advertisements.” Presently his website receives 10-15K hits per month, according to Compete.com.

As a result of the success of Successfool.com, he’s created a coaching program, hosted a conference, and launched a local marketing company that is quickly generating a ton of buzz in the Sacramento market area.  Alejandro’s Social Marketing Rock Star Webinar series provides an 8-week video training course that helps users learn how to use social media marketing as a tool and how it can boost one’s website traffic.

[youtube]http://www.youtube.com/watch?v=bdY-z14ydsI[/youtube]

The series teaches people how to develop a long lasting Internet business by building their brand online through Social Media.  The webinar modules include, Branding, Blogging and Advanced Blogging Strategies, Social Networking with a focus on Twitter and Facebook, Video/Live Streaming, Podcasting, Web 2.0 Properties and How to use Social Media to become a local hero. Since its success in ’08, a new Social Marketing Rock Star series will launch again this July.

Alejandro’s life journey revolves around his ongoing quest to determine “what success really is?”  As we all know, success means different things to different people. When asked if he feels successful and whether he has reached his goals, Alejandro admits to only just getting started…and that his life long dream is to enter the entertainment field. Whether “that’s hosting a TV or radio show, that’s yet to be determined,” states Alejandro.  So if Oprah, Ellen or Conan are reading this…you might want to give this “successfool” a call. He is in a passionate over-drive mode to take his social marketing rock star fame to another level.

Alejandro Reyes is one “successfool” that doesn’t fool around with success!

P.S: If you are thinking about contacting Alejandro on Twitter, you might want to congratulate him on the upcoming birth of his 2nd baby...Social Baby #2!

For other stories on the Internet Famous, check out my previous interviews with Nick Thune, Marina Orlova and Julia Allison… and stay tuned for more stories of the the Internet Famous in the weeks to come.

“What the BLEEP Do We Know,” a movie first released in 2004 went on to become one of the most successful documentaries of all time. Now distributed in over 30 countries, it has stunned audiences with its revolutionary mind-jarring blend of quantum physics and evolutionary thought. While widely popular and panned at the same time, this film is not a journey for closed minded, limited thinkers, or faint-of-mind folks. This is a mystical journey that leaves you curiously rooted in an upside-down-world of invisible unknowns that challenge every belief you’ve ever held sacred. I post it here, because in searching for answers to web 4.0 in our future, sometimes you need to take a trip down the rabbit hole, before you settle down to some more concrete realities.

In 2006, Jeff Moriarty, a Community Manager for Intel was bold enough to suggest that Web 4.0 was an “impending state at which all information converges into a great ball of benevolent self-aware light, and solves every problem from world peace to why Lost stunk last season.” However Jeff also had a small part on the “X-Files” so you might not be so inclined to agree with his epiphany.

On the Brave New World front, Nova Spivack is a technology visionary and entrepreneur with nearly two decades of experience in pioneering ventures. In 1994, he co-founded EarthWeb , one of the first Internet companies, where he helped key cultural institutions and businesses develop their first large-scale Web presences, including the New York Stock Exchange, the Metropolitan Museum of Art, BMG Music Club, Sony, AT&T and US West.

As a futurist and publisher of Twine, Spivack has been contemplating the past, present and future of the Web for quite some time. His timeline of technology from our prehistoric desktop era to our synchronistic future is depicted here.

As you can see, according to Spivak’s predictions we are currently at the tail end of Web 2.0, just starting to lay the groundwork for Web 3.0 or semantic technology which arrives in 2010 (start your stop watches). Web 4.0 or WebOS will be like middleware, where the Web will start functioning like an operating system,or what he calls, “the Intelligent Web.” Nova says he isn’t sure about exact dates or technologies on the top end of the map, but in his view each phase runs in approximate ten-year blocks.

E-Learning Queen is a company that focuses on real-world e-learning issues and emerging technologies. Susan Smith Nash, the founder who goes by the title “Queen’s Assistant” believes that Web 4.0 will include a array of sensors that will gather information from one’s environment to create a deep profile of our behaviors and activities.

Raymond Kurzweil is an inventor and futurist. He has been a pioneer in the fields of optical character recognition (OCR), text-to-speech synthesis, speech recognition technology, and electronic keyboard instruments. predicts that by 2029, the WebOS will be parallel to the human brain. By that time, according to Kurzweil, “intelligent machines will combine the subtle and supple skills that humans now excel in (essentially our powers of pattern recognition) with ways in which machines are already superior, such as remembering trillions of facts accurately, searching quickly through vast databases, and downloading skills and knowledge.”

So are we approaching a moment in time when the Internet will actually transform into a “Learning Web,” where the Web is actually learning by itself, unprompted by humans? Seth Godin, popular speaker at Google and TED conferences and the man who popularized the topic of permission marketing believes Web 4.0 or Web4 (as he calls it) is all about “serendipity and the network taking initiative.”

Some of the future examples he conjures up sheds light on the potential innovation Web4 will be able to add to our lives…

• As a project manager, my computer knows my flow chart and dependencies for what we’re working on. And so      does the computer of every person on the project, inside my team and out. As soon as something goes wrong (or right) the entire chart updates.

• I’m late for a dinner. My GPS phone knows this (because it has my calendar, my location, and the traffic status). So, it tells me, and then it alerts the people who are waiting for me.

• I visit a blog for the first time. My browser knows what sort of stories I am interested in and shows me highlights of the new blog based on that history.

• I can invest in stocks as part of a team, a team that gains strength as it grows in size.

• My PDA knows I’m going to a convention. Based on my email logs, it recommends who I ought to see while I’m there–because my friends have opted in to our network and we’re in sync.

As Godin sees it, Web4 is “coming from the edges (we see all sorts of tribal activities popping up in blogs, communities, rankings) as opposed to from the center. Web 2.0 happened in largely the same way…and it’s
entirely possible that Web4 will get here before the semantic web even though Web 3 makes it work a lot better.”

Well, there you have it, sports fans… some of the greatest thinkers of our day all looking into their crystal balls for answers to our digital futures. However, before leaving you, one additional theory did surface that I thought worthy of note. “Gnardonkeys” who describe themselves as “two funny guys from San Diego who naively think Twitter can make them famous” offer some gnarly insights into Web 1.0, 2.0 and 3.0 and why we can’t afford to let Web 4.0 happen…

[youtube]http://www.youtube.com/watch?v=7pe79kPh3hw [/youtube]

So which ever fork in the road you decide to take…happy travels down the Rabbit Hole or the Brave New World!

Marketing may be a dated term in this Web 2.0 world we live in…a hackneyed meme attributed to the billboard boys, TV execs and those Mad Men who ran fast and furious in the second half the 20th Century. With all the  changes we have experienced in this last decade, Internet branding may have taken the place of Marketing while reputation management and its economy have definitely become the new black!

Like muscle building in fitness training, exercise is essential in building up one’s specs! Brand reputation is a discipline separate from traditional marketing campaigns. It recognizes that due to increased transparency and access to information, ‘traditional branding’ can no longer be fluff unsubstantiated. It can however be fluff substantiated as long as there is an audience to lap up the pablum that is being fed; e.g. the Paris Hilton syndrome.  That is not… however… the case with Julia Allison.

With attention comes power and control over one’s destiny. People are now viewed in terms of their identification where personal branding now trumps actual products. In the case of Julia Allison, she learned early on that to make it in today’s field of journalism, she had to not only know her craft, she had to differentiate how to best use her craft to become her own story.

In a recent interview, when I asked Julia what prompted her to become an Internet Celeb, she quickly denied that such an unlikely path was her goal. “I think it would be a bit inane to say ‘Oh yes, I set out to become an ‘internet celebrity,’ as if I checked a box my senior year at the career center, next to ‘aimless law student’ and ‘soulless banker’,” she postured.

She also believes that “Internet celebrity is arguably the least useful media vocation one could fill, although some could make a case that “reality show star” trumps it, if only by sheer ridiculousity. And yes, I realize “ridiculousity” isn’t a real word. I couldn’t think of anything else that quite captured that genre’s inherent absurdity.”

With that said, there was a time early on in her career when it occurred to her that the conventional methods of query letters and job postings were not going to get her a job in journalism. “I had just graduated from Georgetown in May of 2004, and I moved to Newport Beach, California with my then fiance.”  I thought, “I can write from anywhere. Which is true, technically.  But what I didn’t realize was that editors gave assignments to writers they knew.  And I couldn’t meet editors from anywhere but New York.” So she moved.

What followed was a number of humbling years of interning. where countless story pitches were overlooked by editors. “And that’s when I had that one ‘triggering event’ inasmuch as there was just one.  I remember seeing a magazine cover featuring Tom Wolfe (in his signature white suit), and hearing from my friend Lloyd Grove, gossip columnist at the Daily News that Wolfe made $6 per word for his writing vs. my $50 per 700 word column.” It was at that moment she had her epiphany: “People would read Tom Wolfe simply due to their familiarity with his byline. Tom Wolfe had transformed himself into a brand.”

So a plan to brand herself was put into motion. “I thought – somewhat unconsciously at the time, later much more consciously – if people were familiar with me, and with my byline, I could: A) be able to publish my writing in a wide variety of publications, B) be able to write about what and whom I wished, and C) be able to make a decent living off of my writing.”

And she was correct! While familiarity can sometimes breed contempt, in today’s Web 2.0 environment it can also nurture micro-fame. “But, like any wish fulfillment scenario, it also comes with a multitude of unintended consequences.” Reputation is definitely a double-edged sword. While the public’s expectations are constantly changing, the very things that create celebrity status can sour and fall out of favor in an instant similar to the fluctuating fortunes of political careers.

Linked romantically with former Tennessee Congressman Harold Ford, Jr., her relationship was used in attack ads by the National Republican Senatorial Committee in Ford’s unsuccessful run for United States Senate in 2006. Allison tells the story without regret: “I went out with Harold a few times when I was a sophomore & junior in college.  It wasn’t serious, but I was beyond naive about press (and hell, the world, really!) at the time, and I think quite a few people took advantage of that.  But, you know … those were lessons I needed to learn, one way or another.  Life hands you whatever lessons you need for the evolution of your consciousness (Eckhart Tolle) and in this case what I needed was a lesson on why you shouldn’t date politicians.”

She also put several publicity events together that spotlighted her ability to be innovative and controversial at the same time. On Halloween 2006, when Allison was dating a columnist for the newspaper AM New York, she solicited the costume designer who created the wardrobe for Priscilla, Queen of the Desert (as she puts it: “no one has better costumes than Drag Queens”). What she ended up with was a Halloween costume made entirely of gold Trojan XL condoms, complete with a condom wand and pumpkin for distributing said condoms. She called herself the “Condom Fairy,” and as a result, the story has become the urban legend she “has never been able to live down!”

The press has said that “it’s easy to dismiss Julia Allison as little more than a rank narcissist” ¢â‚¬â€ and many of her vocal online critics have agreed. However, in Wired Magazine’s August 2008 cover story entitled: “Internet Famous: Julia Allison and the Secrets of Self-Promotion.” it details how she managed to storm the Internet with other unique events that received widespread attention. Once she invited handbag designer Mary Rambin and Randi Zuckerberg, the sister of Facebook founder Mark Zuckerberg to dance in Jazzercise outfits in Times Square to Martha and the Vandellas’ ‘”Dancing in the Street,” which was filmed and documented by cameramen.

Here in a YouTube video following the cover story in Wired, Julia describes how she invests in her own “reputation economy” with Wired’s Editor-in-Chief  Chris Anderson.

[youtube]http://www.youtube.com/watch?v=oz84L2pfYuw[/youtube]

However as previously mentioned, Julia isn’t the “Paris Hilton” fluff that sometimes gets applied to Internet Celebrities who reach for notoriety. In fact in early 2007, Julia expresses some of her own thoughts about the one-note overexposed wonder on Fox News…

[youtube]http://www.youtube.com/watch?v=Me42G-Z_D3Y[/youtube]

Yes, there is rhyme to her reason and methods for her madness. Utilizing her brand awareness, she’s been hired in the “legit” world of corporate events – including keynotes and speaking engagements to top execs at Unilever, A&E, at DLD in Munich, at Next 6.0 in Denmark, at MIT’s Sloan School of Business, and at MediaBistro’s personal branding seminar.

She’s also been hired as a social media consultant for several companies, and as a brand ambassador with NonSociety for Kodak, Cisco, Axe and a handful of other entities.  She’s an unofficial evangelist for Blueprint Cleanse (“I don’t receive payment, but do receive trade”), and was recently hired by Sea World in Orlando to launch their new roller-coaster, the Manta.  “I believe in supporting companies and products I think are great, and I also believe that online entertainment has to pay its bills, and smart, ethical sponsorships are the answer to that,” she notes.

When asked what Internet fame has brought her, she thinks “it’s a bit early to say what it has or hasn’t brought me …  but it certainly isn’t as if I’m now living in a West Village penthouse, paying for my Manolos with my black Amex while my bodyguards polish the tinted windows on my custom Escalade.  I mean, I live in a studio. But you know, I’m pretty psyched that I can now afford health insurance.”

“The most important thing to me is to be able to share my life – my energy and enthusiasm and questions and confusions – through the work that I love – whether that’s a column or writing my blog or TV segments or my little chat show. And that is what the internet has allowed me to do, and so for that I am very, very grateful.”

“Listen, bottom line: there are consequences to every choice we make – each lifestyle we decide upon, whether public or private, whether as a lawyer or a journalist or a scientist or a hippie.  Everything has pros and cons, and it’s up to you to do a cost/benefits analysis.  No one else can do it for you.  Anonymity and its accompanying privacy confers incredible freedom in one sense – you can make your life choices without a chorus of judgment.  But there are some wonderful parts about being a bit more public – the ability to have a large scale conversation, to reach many people, to (hopefully) entertain, to think and wonder and learn and grow along with your audience.  The opportunity to meet people you would never have met before, to embark upon experiences you couldn’t have imagined – the chance to have every day surprise you.”

In business school we learn that the ‘goal of management’ is to increase shareholder value. As it turns out, the definition of a ‘shareholder’ are those folks that have a vested interest in a company. While traditional business practices focus on the bottom line, brand reputation takes a more holistic approach on the importance of the individual. It recognizes that  people can create value through excitement, buzz and celebrity leverage. Ms. Allison has learned to turn the old adage “its not personal, its business” on its head. In the world according to Julia Allison, “getting personal is her business!”

She poignantly sums it up as “I think everyone has a purpose in this world.  Many times I’ve wished that mine were something more straightforward: to make people happy through song or dance or acting.  Well. It’s quite clear I didn’t get any of those talents. But I can talk. I can write. I can wonder and I can share. It’s not much, but hopefully my little corner of the Internet gives people a bit of joy. I think that’s my life’s purpose. And for that I feel incredibly blessed.”

(Note: Also see my other Internet Famous stories on Nick Thune and Marina Orlova. If there is one common thread that connects Julia, Nick and Marina, it is their ‘joie de vivre,’ the joyous spirit they all bring to life, the roles they play and how they have all have found a unique way to fit into the grand scheme of the Internet landscape).

Apparently, the new Ghostbusters video game isn’t enough ghosts for gamers, as Swedish developer A Different Game announced a new kind of ghost game with Ghostwire.

The game is an augmented reality game designed for the Nintendo DSi. For those of you who are not familiar with augmented reality, you should know this: do not use the terms augmented reality and virtual reality interchangeably.

According to Search CIO, Virtual reality is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment. Augmented Reality is a type of virtual reality that aims togenerate a composite view for the user that is the combination of the real scene viewed by the user and a virtual scene generated by the computer that augments the scene with additional information. (Definition obtained from Webopedia.)

When I was at CES last January, I saw a demonstration of Augmented Reality from a company called Total Immersion. A TI representative took a K’nex box and waved it front of the webcam. The image on the screen was the box, but a digital effect of the assembled K’nex model floating above it. Special sensors within the box allowed the image to be manipulated in 3-D space by simply moving the box. It was easily the coolest thing that I found at CES.

The augmented reality program in Ghostwire allows a player to use their DSi camera to look a around a room for ghosts. Think of it as a portal to the astral plane to find and collect ghosts that exist all around. The game will even use the microphone so you can hear them. From there, the gamer uses the touchscreen to figure out why the ghost is haunting the world.

Many of my sources compare this game to Ghost Hunters, that SCI-FI channel show which gets as much flack as Crossing Over did a few years ago.

However, I think a better comparison would be made to the hit M. Night Shyamalan flim The Sixth Sense. It’s hard to believe that the I see dead people film is a decade old this year, but if the studio had ever wanted to make a television series out of this now-classic movie, then it would be a lot like Ghostwire.

Man, I’m really surprised that those crazy TV network execs didn’t ever try something like that. I mean, they made My Big Fat Greek Life for crying out loud. I personally would have enjoyed a series about a little kid who has to figure out what the ghosts in his life want. Of course, they already have Medium and Ghost Whisperer.

Those shows are pretty popular, so why not create a game where the player can interact with the citizens of the hereafter from a first-person point-of-view?

Ghostwire seems to be one of several games that have been coming out that involve much interactivity on the gamer’s part, but usually involve some sort of accessory. In the case of Ghostwire, the DSi allows the use of augmented reality brings the player into the game, which should be the goal of the entire video game industry for the future.

Source

What is more scarce today however than the world’s diminishing oil reserves… is man’s attention.

So in case nobody formally informed you, welcome to the Attention Economy, where value is based on drawing attention to oneself. To understand this better, let’s contrast the Attention Economy to that of other economy: the wallet economy. In the wallet economy, instead of competing for a share of people’s attention, you’re seeking a percentage of their disposable income. Capital One built a whole advertising campaign around the value of not only carrying hard currency, but the clout that comes from credit cards… hence, the “what’s in your wallet?” ad nauseum TV ads.

The term Attention Economy was invented by the first introduced by  Michael Goldhaber, who wrote a remarkably prescient piece in December 1997 in which he described a new arrangement in which the “flow of attention” metaphorically replaced money as the currency of the Internet. A book on this topic has since been written by Thomas H. Davenport and John C. Beck, with some of the basic principles laid down by Goldhaber.

In the Attention Economy, your value is no longer determined by your net worth… but more importantly…by your NET worth. Since the Internet encompassed our lives, think about how inexpensive it is for an individual or a corporation to disseminate their message to the masses. The paradigm has shifted. All of sudden talk is cheap, and it’s listening that garners significant value. Man needs interaction to determine his or her self worth. And no fat wallet is going to make us feel better about ourselves unless it is coupled with a little ‘attention currency.’

If this is a hard concept to swallow, just think about a world where you receive no acknowledgment from your fellow man. As Goldhaber puts it: “Living without feedback, even in the lap of luxury, would be for all (but a few recluses) barely living at all.” And that statement was made over ten years ago when the Internet was barely coming out of its digital womb. So how much cheaper is it to get your word out today and why is it so much harder to be heard. Because of the information explosion online, we no longer read – we skim. The news that lasted days now becomes old news in just a few hours.

Attention Economics is primarily concerned in getting consumers to consume advertising. Traditional media advertisers retained a model that follows consumers through a linear process called AIDA – Attention, Interest, Desire and Action. Attention is therefore the primary first step in the process of converting non-consumers. Since the cost to channel advertising to consumers is now sufficiently low and more ads can be transmitted to a consumer than the consumer can process, our attention becomes the scarce commodity to be allocated.

When information is abundant, the false positives are very costly and basically deal breakers. Web-surfers happily leave web sites, knowing they have plenty of alternatives. Unfortunately, this becomes a lose-lose situation, because if potential customers are not satisfied then sellers lose revenue. The idea behind the Attention Economy is to create a marketplace where sellers make buyers happy by providing them with relevant information.

It is important to realize that the key ingredient in the attention game is relevancy. As long as consumers see relevant content, they are going to keep coming back – creating more opportunities for sellers to sell.  Statistics show that the longer a user stays on a web site absorbing content, the greater the odds they will be swayed by one’s brand message or sale of product.

Twitter with its medieval-like armies of “followers and followed” is a fitting example of how the Attention Economy works. The value of one’s fiefdom on Twitter is based on how many followers we have and thus how many people read our words. In essence we grow our power base as digital feudal lords by winning the attention of a huge army of followers. In place of food and shelter provided in the days of feudalism, we exchange information for one’s loyalty.

To put this in perspective, think about how many articles have been written about the “monetization” of Twitter, and the reluctance of the Twitter brass to roll out a business model just yet. I believe one of the reasons for this hesitation is based on the current state of Twitter. Since attention is the valuable commodity Twitter can offer its users, its enrollment growth has exploded exponentially. And the fiefdom of the Twitterverse continues to be a marketplace for the attention-deprived to thrive and connect.

According to Goldhaber, “if money becomes less reliable or less useful to prop up our standard of living, we would could be heading fast for a pure Attention Economy, whereby goods and services would flow directly to those who have attention from those who can provide the goods and services.”

While all of this is very abstract, how does this work in the real world? Well

Harmonize Application

some companies have been hard at work trying to hit the mark. Goldhaber offers up Apple and Google as two role models that have captured our imagination for years. But lesser known is the Yamaha Corporation of America, Band & Orchestral Division that recently announced the launch of a new Facebook application called “Harmonize.” Here you have a platform that provides instrumentalists with the ability to connect with other artists worldwide in addition to presenting interactive advice from Yamaha artists, technique tips and performance opportunities.

Developed in a collaborative effort with R2Integrated, a leading creative digital marketing firm, CEO Matt Goddard noted that the goal of this application was predicated on “developing a tool that was not a time taker? The ability to share wisdom and tips with other artists quickly using the efficiency of the web was targeted as a time saver.”

So in an attention-deprived milieu, Harmonize was not trying to change behavior but rather provide another set of tools for an already existing behavior. According to Goddard, “our goals were long term.  Not to try and create a one-and-done viral campaign, but for Harmonize to be the foundation for many customer related engagement activities, over the long-haul.”

Goddard believes, “the only way to overcome any distraction in our Attention Economy is to find the things that matter to your customers and get that piece right.  Tools will come and go, mobile will soon take over and then something else. Getting people’s attention is going to be harder and harder over time.”

In a recent NY Magazine article,”In Defense of Distraction,” Sam Anderson notes that “Focus is a paradox¢â‚¬â€it has distraction built into it. The two are symbiotic; they’re the systole and diastole of consciousness. Attention comes from the Latin to stretch out or reach toward, distraction from to pull apart. We need both. In their extreme forms, focus and attention may even circle back around and bleed into one other.”

David Meyer, one of the world’s reigning experts on multitasking, says there’s a subset of Buddhists who believe that the most advanced monks become essentially world-class multi-taskers ¢â‚¬â€that all those years of meditation might actually speed up their mental processes enough to handle the kind of information overload the rest of us find crippling.

Anderson also underscored this point by noting that, “we recently elected the first-ever BlackBerry president, able to flit between sixteen national crises while focusing at a world-class level.”

According Goldhaber, Obama, in addition to managing the nation’s financial economy is also a master at managing the Attention Economy. “His whole campaign was strategic, where it netted him money, volunteers, and much loyalty. “There’s No One As Irish As Barack O’Bama” is a humorous folk song written in 2008 by the Corrigan Brothers. “The adulatory quality of this video, coming from Ireland, made Obama’s fan base seem that much larger, which also helped expand audience loyalty further, and win new fans for Obama domestically and internationally,” noted Goldhaber.

[youtube]http://www.youtube.com/watch?v=EADUQWKoVek[/youtube]

Similar to the Buddhist monks ability to multi-task, it appears that we are evolving as the Attention Economy matures. The next generation will have an easier time adapting to the ebb and flow of this phenomenon. Our kids will be able to juggle multi-levels of challenges while also conducting mindful web-surfing, dedicated Twittering and perhaps as Anderson sees it, the ability to live in syn ch with a world that offers a “zen-like state of focused distraction.”

Well, if you’ve made it to the end of this article, I give you props for providing me your undivided attention. Now if I can impose on you for comments and feedback, I promise I will give it my utmost attention as well. Also I welcome you to follow me on Twitter, where I run my own little fiefdom of presently 3334 followers!

SketchBox

SketchBox is a multifunctional sticky notes manager for your Mac Desktop. Unlike other Sticky notes it doesn’t limit itself to just writing text but you can even draw and set individual reminders for each sticky to use them as visual alarm clock.

SketchBox Sticky notes consists of three layers: The drawing canvas, a little text editor and an intuitive alarm timer that combines the best of analog and digital clocks. While editing text you can still see your drawing in the semitransparent background and vice-versa.

Anxiety

Anxiety is an excellentt To-do list application for Mac OS X Leopard that synchronizes with iCal and Mail. It is extremely lightweight and aims to provide a streamlined, easily accessible interface to add and check off your tasks, while remaining poised to melt into the background at a moments notice.

Anxiety’s sleek interface provides just what you need to jot your tasks down, without burdening you with cumbersome large windows. With a tiny desktop footprint and clean minimalist aesthetics, the application is simultaneously small, beautiful and effective.

Camouflage

Camouflage is a tool that allows you to hide all icons behind the wallpaper. If you were looking for Camouflage you probably have a messy desktop, so you should put this window in list-view to have a much better overview over the tons of files

Key features include

• Perfect system-integration: change your wallpaper and Camouflage will show the change instantly.
• Works with multiple monitors: attach new monitors and the icons will instantly be hidden.
• Drag & drop: drag files on the desktop and they will be copied onto your real desktop.
• Finder integration: click the desktop and Finder will be activated and opens or selects a separate desktop window. (You can disable this with the Popup Desktop option of the menu. To still open a window, press the option-key while clicking the desktop, or by double-clicking on the desktop)
• Support for Path Finder
• Ability to show and hide the icons
• Works with desktop managers
• Ability to ‘click through’ Camouflage to get the normal Desktop-Context menu

iClockr

iClockr is a simple tool to show you a simple way to track your time. The concept of iClockr is based on 3 columns including

Projects: A project is a bundle of tasks
Tasks: A tasks is a bundle of durations
Durations: A duration is the smallest brick to calculate your total time.

iClockr is a great tool to Track Timeline for Different Tasks and Projects.

Appointments

Appointments is an application designed to keep record of customers, contact persons and important events related to them. Information is collected in a structured way: there are separate dictionaries with customers data, contact persons, appointment managers etc. which are used to create appointments record. The application provides convenient user interface tools for sorting and filtering stored data.

Key features include

• Document based architecture
• File based datastore and
• Multiuser access

Paparazzi!

To take screenshots of the entire page I personally use Fireshot. It is like the perfect add-on for Firefox that also provides editing tool. On the other hand Mac users like to take advantage of a small utility known as Paparazzi.

You can grab a free copy of Paparazzi from here.

iStat Pro

iStat pro is a highly configurable widget that lets you monitor every aspect of your Mac, including CPU, memory, disks, network, battery, temperatures, fans, load & uptime and processes.

It even allows you to filter out specific disks, network interfaces, or fan sensors, if you’d like.

AppFresh

AppFresh is responsible to keep all your applications,widgets, preference panes and application plugins installed on your Mac up-to-date. AppFresh works by checking the excellent osx.iusethis.com for new versions and lets you download and install available updates easily.

AppFresh provides a central place to control the software updates available to your Mac, integrating most popular and most common update checking technologies such as Apple Software Update, Sparkle, Microsoft AutoUpdate, Adobe Updater, osx.iusethis.com and more.

TextWrangler

TextWrangler is the powerful general purpose text editor, and Unix and server administrator’s tool. You can use this text editor for a wide variety of tasks from cleaning up data, to editing configuration files on your Mac or server, to writing HTML or coding.

Key features include

• Powerful single and multi-file search & replace
• Flexible ‘grep’ style pattern-based search and replace based on PCRE (Perl-Compatible Regular Expression)
• Sort Lines and Process Duplicate Lines plug-ins offer grep pattern support for sorting, extracting, and handling text
• Find Differences to compare two versions of a text file and merge the differences
• Support for a wide variety of BBEdit plug-ins

The Unarchiver

The Unarchiver is a much more capable replacement for “BOMArchiveHelper.app”, the built-in archive unpacker program in Mac OS X. The Unarchiver is designed to handle many more formats than BOMArchiveHelper, and to better fit in with the design of the Finder.

It can also handle filenames in foreign character sets, created with non-English versions of other operating systems. I personally find it useful for opening Japanese archives, but it should handle many other languages just as well.

These applications can definitely come in handy in everyday life routine.

Considering the many questions looming about the state of the economy and what may lie ahead, all eyes were fixed on Google as it did what it has always done.

Google beat analyst estimates and reported a net income of $1.42bn last quarter, up from the same period last year by 8.9%. Revenue was in line with analyst estimates at $4.07bn, excluding traffic acquisition costs. Google did resort to cost-cutting measures and prudent spending to help it meet it’s target estimates.

With Google standing as a tech bellwether, many regard it’s health as a significant sign of the Internet as a whole. Sticking with that standard, parts of the Internet economy clearly have performed admirably, such as search advertising.

But there is cause to view this quarter as both a glass half full and half empty, despite Google’s solid performance in this tough market. After-hours trading perhaps exemplified this appropriately with Google shares rising early only to fall back later on.

On the half full side, easily beating an expected 13% increase, paid clicks were up 17%. And Google delivered $5.16 earnings per share when analyst expectations were down at $4.93.

But, on the half empty side, it must be noted that Google’s quarter expectations had been lowered to match the economy. Many view it like Google was fighting an opponent that had one arm tied behind its back. Clearly revenue growth is slowing and, for the first time, Google reported a decline in net revenue. Executives for Google did point out that it is typical for the company to see slower growth in Q2/Q3, perhaps providing a not-so-subtle glimpse into the next couple of quarters for the company.

Google CEO Eric Schmidt admitted that the company is “absolutely feeling the impact” of the recession. To curb losses, Google has cut products that were not producing results and reduced staff for the first time quarter-to-quarter. Schmidt claims the company is taking a long-term approach and notes the company’s “priority remains investing for the long term to drive future growth in our core and emerging businesses”.