New Sony Offensive

Sony launched a major offensive in the console war this week with a number of big announcements. During a presentation at the GamesCom 2009 event in Cologne, Germany they unveiled the new slim PlayStation 3 and talked about their plans for the platform. There have been suggestions that Sony are lagging behind Nintendo and Microsoft in the battle for gamers and this package of products and updates is clearly an attempt to redress the balance.

The Wii and the Xbox 360 have been outselling the much more expensive PlayStation 3 and Sony has resisted any price drop. Back in June they claimed to be happy with their price point, which even then represented a loss on every console sold. With pressure to stimulate the market amid falling sales they have finally made a move. The new version of their popular console heralds the long awaited price drop and the 120 GB machine will cost $299 in the US, ¢â€šÂ¬299 in Europe and £249 in the UK. By comparison the 120 GB Xbox 360 Elite remains priced at $399.

The new PlayStation 3 slim is 33% smaller and 36% lighter than the old PS3. The interior has undergone a complete redesign and the console will use less energy and operate more quietly than the old model. In fact power consumption has been cut to two-thirds the previous level and as a result the machine does not heat up so much so there is less need for noisy fan operation.

The console looks sleeker and more attractive than ever and the visual redesign has also seen the logo change to lower case and a matte, textured finish instead of a shiny one. It supports Wi-Fi out of the box, it has two USB ports and you can access the hard drive from the front and upgrade more easily than with the previous iteration. In fact you can now upgrade the hard drive without voiding the warranty. The old 80 GB and 160 GB models will now be phased out.

If you are looking for a downside then perhaps you could point to the lack of backwards compatibility for PlayStation 2 games, although it can run PlayStation 1 games. You also can’t store the PlayStation 3 slim vertically unless you buy a stand and they have ditched the option to install another operating system.

Sony didn’t rest there and the announcements continued with a big firmware update for the PlayStation 3 platform. PS3 Firmware 3.0 adds some useful menu updates which make navigation on the console a bit smoother with easier access to the store and a redesigned friends list. There are a few new cosmetic updates as well which allow animated themes and the option of new avatars for your profile. Most exciting for UK gamers is the support for BBC iPlayer. There is also a new video on demand movie rental service offering HD and SD movies due to launch in November.

These new developments look set to take advantage of the superior capabilities of the PS3 and technically speaking it is by far the best console of the current generation. The PS3 supports Blu-ray playback, it offers 1080p HDMI output, integrated wireless, free online support and a 120 GB upgradeable hard drive. The firmware update will combine with a big redesign of their online Home space where companies are now looking to establish an online presence.

The new offensive was not limited to the console space and Sony had news for the handheld market as well. The PSP Go was unveiled back in June. It is a smaller, slide open version of the PSP handheld. At GamesCom Sony announced that they will be launching a mini-game store for the machine and gamers will be able to download casual games which are under 100 MB in size. They also plan to launch a reader for the PSP which will allow people to read full length novels on it and the video on demand service due to launch in November will be extended to the PSP as well. To round things off it will be available in some funky colors.

There are obvious moves here to beat Microsoft on price and also to challenge Nintendo on accessibility and the casual gamer market. Sony is uniquely placed to capture hardcore and casual gamers and their PS3 console is truly an entertainment center. If consumers were to shop for a Blu-ray player with internet surfing capabilities and access to streaming video on demand they would be hard pressed to find a device cheaper than the PlayStation 3 and it offers gaming as well. Perhaps with this new design and all important price drop we’ll see the console really take off at last.

Highlights of E3 2009

E3, the biggest gaming convention in the world, has recently had its annual meeting at the Convention Center in L.A.. The gaming companies love to make their big announcements at this time, and here is a list of what they have been holding out on the gaming crowd.

Xbox 360 News

• The open-world action game Crackdown will have a sequel, appropriately named Crackdown 2. Like its predecessor, it is only available for the Xbox 360.
• Mass Effect 2 will be out in early 2010 for the PC and Xbox 360.
• Accept no substitutions, the one and only Jack Black will star in Brutal Legend. Jack is a roadie in this game, who must battle demons for some reason. It is available for the Xbox 360 and PS3, and will also star Lemmy Kilmeister and Ozzy Osbourne.
• Put out an APB on APB, a game available for the PC and Xbox 360 where the gamer plays a gang member.
• One of the bigger announcements was Project Natal, Microsoft’s answer to the Wiimote. This is a camera and microphone that mounts on the television that can sense motion, three-dimensional movement, and sound. This controller that requires nothing but the user was introduced by none other than Steven Spielberg.

Nintendo Wii News

• Red Steel 2 is due out for the Wii, and will make full use of the MotionPlus.
• For the first time, Super Mario Brothers will be available to play on the Wii. A sequel to Super Mario Galaxy is also coming.
• WiiFit Plus and Wii Sports Resort are two sequels that encourage Wii gamers to be more active.
• Dead Space Extraction is a prequel to the popular science-fiction M-rated game. This one appears to be available only for the Wii and is due out September 29^th.

Nintendo DS News

• Nintendo DS users will have a unique gaming experience with Women’s Murder Club: Game of Passion. This is based on James Patterson’s novels, and I believe this had a series, didn’t it?
• Other new DS titles include Kingdom Hearts, Mario and Luigi: Bower’s Inside Story (Fall 2009), and Golden Sun DS (2010).

Sony PS3 News

• God of War 3 is slated to hit the PS3 very soon.
• PS3 titles to be released will be Uncharted 2: Among Thieves and Assassin’s Creed 2. Believe it or not, Final Fantasy XIV is under development, exclusively for the PS3.
• PS3 is also developing a motion-sensitive controller similar to the Project Natal from Microsoft.

Sony PSP News

• PSP Go has finally been made official. The Go is smaller, has a slide-up screen, and no UMD drive.
• PSP games to be released include racing game Gran Turismo and a few others. For example, Metal Gear Solid: Peace Walker should be available for PSP in 2010.

Multiple Platform News

• Tony Hawk made a personal appearance for Tony Hawk Ride, which Zmogo has already reported on in a previous article.
• In case you haven’t heard, Beatles Rock Band will be released on 09.09.09.
• Lost Planet 2 will soon be available for the Xbox 360, PS3, and PC.
• While we are on the subject of those three platforms and sequels, Dead Rising 2 will also be available soon.