Interview With Jay Feitlinger, Founder and CEO of ShopTab

Recently, I was able to interview Jay Feitlinger, CEO and Founder of ShopTab, a company that allows businesses to sell through their FaceBook pages.

RS: First off, WHAT is ShopTab?
JF: ShopTab is a Facebook App that allows business owners to sell more products by creating a shop tab on their Facebook fan page, showcasing products from their existing online store. Easily. Quickly. Inexpensively.

RS: When did ShopTab launch
JF: ShopTab launched in October 2009

RS: What made you decide to create ShopTab?
JF: Over the past 8 years I have been working with small to large clients with their online marketing and social media strategy. One of my biggest passions is helping small to medium size business owners understand and leverage the internet to connect with their customers. Many of my smaller ecommerce clients have been requesting my help on how they can monetize their efforts on Facebook.

My wife owns an online baby product business http://www.littlebutterflykiss.com. She, as with many of my smaller ecommerce clients, don™t have large budgets to afford website development of a custom Facebook shop tab nor large marketing budgets. I decided to help and after 3 months of development we recently launched ShopTab to complement any ecommerce tool. It has some built in social shopping features such as Share to Facebook Wall to get the word out about their Shop Tab products.

RS: What sets ShopTab apart from other similar applications?
JF: There are a few shop type applications on Facebook but ShopTab specifically:

1. Was designed and developed from the business owner perspective. We focused heavily on the needs of the business owner when developing the application and spent the extra time and money to ensure the tool did not require any technical knowledge. We require no additional programming code or html.
2. Works with every ecommerce tool.
3. Allows a shop owner to export their products from their current ecommerce tool and upload through our easy to use admin tool. A few of our recent customers told me they set up their 500+ product store within 10 minutes.
4. Ds not charge an upfront fee for the shop tab application, nor take a percentage of each sale. Our customers pay a flat small monthly fee starting at $10/mo for up to 500 products. We also offer a 7 day free trial and they can cancel whenever they want — no long term contracts
5. Ds not require they use any specific platform to handle payments, sales tax, shipping, security, etc. We send their prospective customer to their website to handle the transaction.
6. Sends customers directly to an existing shopping site, increasing traffic and enabling a shopping experience unfettered by any limitations within Facebook. For instance, upselling, cross-selling, recurring purchases and so forth can still be handles as they always have.

RS: Why Facebook?
JF: With over 350 million fans and growing everyday and the strong desire for business owners to find a way to monetize their Facebook presence “ Facebook was the right choice for our intial launch.

RS: If I were looking at setting something like this up, what would I need to do to get started?
JF: Simply visit http://www.facebook.com/apps/application.php?id=189977524185 and click on Go To Application. From there a business owner would create their account, log into the admin, and either use our product feed upload tool or add products individually.

RS: What features are you looking at adding in the near future?
JF: For this we are relying on our customers to tell us what else they need. Just last week customers asked us for a way to share a product to their wall. That feature was added yesterday. We are going to rely on what features make the most sense for our business owners but do not require an increase in monthly cost to the ShopTab business owner. There are a few features such as horizontal vs. vertical layout that we have in the works but again if another feature comes up that is more important to our ShopTab business owner customer it will take higher priority over our feature roll out schedule.

Check it out: http://www.facebook.com/apps/application.php?id=189977524185

10 Questions with upillar.com CEO Trevor Milton

Recently, I was able to sit down and talk with the founder and CEO of upillar.com, Trevor Milton.

RS: First off, WHAT is upillar.com?

TM: upillar.com is a free nationwide online classified website. Items are listed both locally and nationally allowing buyers and sellers to reach the broadest possible audience absolutely free! upillar.com never takes a portion of the sale. We provide our services 100% to the public. Whether you are buying or selling; Motorized vehicles, Clothing, Electronics, Real Estate, or looking for your next job, upillar.com’s free online classifieds are the place to go.

RS: What made you decide to develop upillar.com?

TM: I was going to college trying to make college payments by buying and selling stuff. Nothing was available at the time. The only free services were very cumbersome and difficult to use. I decided the public deserved a place to go where everything was free, and actually easy to use.

RS: Why the name upillar?
TM: The letter “u” signifies “you” or “yourself” , the word “pillar” gives reference to a sign of strength. So you are what makes our free marketplace strong.

 

RS: What is your background? Did you work at an internet company previously?

TM:No internet background whatsver. I ran with this as a dream, and was able to put together the entire site from scratch during 4 1/2 years of development with a whole team of programmers.

RS: What is your vision for the future of upillar.com?

TM:We hope that upillar.com becomes THE place to buy and sell goods for free. With major releases soon coming, upillar.com will offer sections that specifically cater to Real Estate & Jobs. Although you can find those categories in our current classified section, the new release will customize an entire section of our website dedicated to those categories giving some of the biggest names in the internet a run for their money.

RS: What were some of the major obstacles you encountered while starting this site?

TM: Some of our biggest problems were; Name, Trust, Organizing our website, flow(How users click through the website),and credibility. With our newest release coming the first week of December, we hope to improve many areas of our current system.

 

RS: What is on the immediate horizon for upillar?

TM: upillar.com has just signed a major national advertising campaign that will begin the first week of December. We would be happy to tell you more about it once the official releases go out! We anticipate millions of listings in our first quarter of next year.

RS: What sets upillar apart from ebay and Craig’s list?

TM: upillar.com is often referred to as a hybrid of craigslist and ebay at first glance.

upillar.com’s services are completely free like Craigslist.org, but has some major functionality differences between the two. First; when you list an item for sale, the item is placed into a category instead of a city. This enables users to list an item once, and it immediately becomes searchable both on a local level and a national level. Second; You can place up to 20 photos for free on each listing. upillar.com also gives buyers easy access to the seller by providing a safe way to communicate with the seller without giving up personal information.

upillar.com also offers a very powerful keyword search technology that enables users to find what they are looking for in under 30 seconds. This is accomplished by “category narrowization” . Ebay has a great platform where this technology has proven to be valuable. Since upillar.com is a classified website, sellers dont have to worry about monitoring their listings to make sure minimum dollar amounts are met. Just list your item and let it be until someone emails you or calls you.

 

RS: What was the first item sold on upillar?

TM: First item sold on upillar.com was my own personal Sony camera. First public item sold was a purebred Labrador puppy.

RS: Technologically speaking, what was the biggest issue you’ve had thus far?

TM: Biggest problem so far has been our patent pending technology of displaying book values on all our motorized vehicles. Teaming up with NADA guides, upillar.com was able to create the first ever website that shows what each car,boat, motorcyle, or ATV is worth without ever leaving that listing. Need to know if what you are buying is a good deal? You’ll never have to worry about it again on www.upillar.com. We have since figured the technology out and by January first the values will be displayed in each motorized listing. (Values are currently available on upillar.com, but can be somewhat confusing to some users. The fix will come January 1, 2010 for that specific technology.

Check out the site at http://www.upillar.com

Lesser Known But Powerful Linux Distros

Linux has been a thing of pride amongst all geeks. Linux is the buzzword amongst noon-geeks as well; they refer to it as some Martian mojo. Though today, Linux has come a long way from being all fast text being typed into boring terminals and long frightening messages scrolling up and down user screens.

Linux is no more all about the command line. GUI in Linux was popularized by the release of Red Hat Linux 9. From then Linux has improved both, in its features as well as its GUI. Today, Linux has a GUI comparable to any Windows that will be released in the next five years. The plasma effect of KDE desktop and the Compiz effects have proven time and again that GUI is not all about Windows.

Linux has a plethora of desktop environments, distribution types and specialized distributions to choose from unlike Windows versions of Home Basic version, Home Premium version, Ultimate version, Professional version, Corporate Version and all that confusion.

The distributions in Linux are all managed and released by individual groups of developers. Unlike the Suse, Ubuntu and Red Hat Linux we know of, Linux actually comes in many different flavors and distros with different features and capabilities each. Many of them are built for specialized operation like scientific research, network testing system stability and performance testing etc.

Here are three of the lesser known but widely used Linux distributions. These distributions are specialized for particular tasks only though, general users can always give it a try and the best thing, these professional operating systems, are all free and open source.

Scientific Linux

Scientific Linux, is a Red Hat based Linux distro and is developed by Fermi National Accelerator Laboratory (Fermilab) and CERN in collaboration with many other laboratories across the world. The primary objective of the Linux distro is to prevent duplication of development of the same features by labs around the world and provide a standardized OS for various research and experimental works. It is basically Red Hat Enterprise Linux, recompiled from the source. This ensures a full compatibility with all software from Enterprise. Also, this Linux forms a base for the addition of additional specific packages for a particular lab. Also, each lab is allowed to create its own distribution with all its scripts and custom software, and redistribute it. The OS is available for all users as it is Open Source and you can try it out too if you are curious about what all the CERN uses.

The environment used is Gnome and there is extreme support for programming in Java.

Visit the Scientific Linux homepage here.

BackTrack

BackTrack is the Linux of choice when it comes to networks security and exploit testing. BackTrack contains a powerful 300 application base, packaged into one distro to make it the #1 Linux distro amongst networking professionals. BackTrack was awarded the #1 Security Live Distribution by inseccure.org in 2006. It was formed as a merger of two popular distributions, WHAX and Auditor Security Collection. The BackTrack distribution is based on Slackware Linux and just like any other Linux has a live CD too.

One of the featured applications in BackTrack is Metasploit, which is tightly integrated into the distro. Also, the applications in BackTrack are categorized and structured for ease of access. Any new feature is made available immediately, through updates. This makes BackTrack the perfect Linux for both budding hackers and security professionals dealing in Computer Forensics. BackTrack is used in many institutions providing specialization in network security.

The desktop environment available in BackTrack is KDE.

Visit the BackTrack homepage here.

ArcheOS

ArcheOS is an acronym for Archaeological Operating System. This Linux distro is based on Kubuntu 8.10, although a new version is under development which will be based on Debian Squeeze. The distro is available as a live DVD like any other Linux and the Kubuntu base means full compatibility with the Ubuntu repositories. This gives it the ability to add more software packages. The distro features many specialized softwares like AutoQ3D for CAD, QGIS and GRASS for GIS (Geographical Information Systems), GPSDrive for GPS, Blender for 3D graphics, Gimp for fast image editing and other basic application like Firefox, Thunderbird, OpenOffice etc.

The ArcheOS distro features a KDE desktop environment.

Visit the ArcheOS homepage here.

An important feature of Linux, Live CD, which allows us to try a distribution before installing it, is present in all the three distributions. Linux has finally captured more than 1% of desktops worldwide. More and more people are using Linux every day. Clearly Linux is not all about web-servers and any general PC user can always try out one of these distributions.

TV when you want, where you want.

Once upon a time children woke up on Saturday mornings, came out to the only TV in the house and watched cartoons.  Why?  Because that’s when the cartoons were on.

Since then, television has gone crazy with specialty channels, 24 hour cartoons, 24 hours sports, 24 hour extreme salad shooting, etc.  Cable companies have been able to tier packages to combine different channels and make a little money.  OK, a LOT of money.

People recorded their shows on VCRs and now DVRs so they can watch them later.  We began watching TV on our terms, not based on what the TV execs thought was the best timing for the program.  We could just schedule a recording of the program, but that is almost becoming a bit more work than some folks want.  What if all the programs were available all the time.  Sort of like a 24-hour TV channel?  That’s where the internet comes in.

The big networks (and some of the smaller ones too) have joined up and began placing their past shows online at sites like TV.com (http://www.tv.com) , Hulu (http://www.hulu.com), and Joost (http://www.joost.com). Here you can search for the shows and individual episodes you desire to watch.  Miss that last episode of Grey’s Anatomy?  No problem!  Don’t have cable at all, but need to feed your Family Guy addiction?  There you are.  TV on the internet.  As these sites grow, you will start to see more and more integration between the computer and your TV.  Hulu already offers a free application (Hulu Desktop) to give you a more TV-friendly experience.

At home, you could connect HDMI or DVI from your computer to your TV or, go a little more old school with an S-Video cable from a laptop and a cable with RCA on one end and a plug for the earphone jack on the other to port sound to your TV.  Put a wireless keyboard and mouse on it and set your TV input to the right source and you will be watching the internet on the original Boob tube.

iTunes is another possibility.  This way you can purchase episodes for $1.99 each or season passes to your favorite series and then watch them on the go via your iPod or iPhone.  This is a super simple way to watch your shows without being tethered by a cable to anything.  Plus you can always hook your iPod up to your TV to watch the shows that way.  Apple does sell a cord to do that.

Lastly, I give you the Slingbox.  This is a nifty little contraption that hooks up in your house, connects to your existing cable, cable box and the network via Ethernet and allows you to log in and control your cable box over the internet.  Watch shows, flip channels, etc.  The Sling website even has some shows streaming from their site.  This is the ultimate tool for a road warrior who longs to watch their familiar local news every night, or for that downtime in a hotel and you can watch shows you’ve already recorded on your cable-provider DVR.

What this all boils down to is that we now have even more options when it comes to What should we watch, honey?  Hopefully this increasingly level of access to programming will mean an increasing level of quality content provided by the networks.  Still all of these options may still hear the phrase uttered, There’s nothing on!, but hopefully it will be uttered less often.

Photo Sharing on the Internet

There are a lot of websites out there to share photos. They all have different features and prices and everyone has a different favorite that they use to share photos with friends and family. There are a couple of things I look for when I review a photo sharing site. I like to be able to order prints from the site. I like to be able to download the photos I like that aren’t mine. I want to be able to navigate through the pictures and look at them all, whether by slideshow or individually, and it’s also nice if it’s easy and simple for me to upload my own pictures.

Flickr is Yahoo’s photo sharing service, and it’s a popular one. Flickr allows you to friend people and follow their albums and updates as well, which can be interesting if you know someone that regularly takes good pictures. However, Flickr is more of an online photo share site, in that it seems to be designed to show and share pictures and albums across the internet, but no so much for personal albums. You can order prints, but only through a couple of third party sites. These third party sites encompass everything from book and mugs and postcards and prints, but it means having to pick and select from a variety of choices and compare prices. Flickr provides a variety of viewing options. You can sort your photostream into different sets and galleries, and join groups where you can have multiple photographers contributing to an idea, which is a great idea for weddings to have everyone upload their pictures to a common album. If you are looking to download a picture for your own use, Flickr only provides pictures up 1024×768, which is only marginally acceptable. One of my biggest knocks on Flickr is that it limits you to 100mb of photos a month, which is another reason why it’s not great for sharing photos of events. With the rising megapixels of cameras a picture can be multiple megabytes and this limit will limit you to a couple of dozen pictures unless you sacrifice quality and make them smaller. Overall, Flickr is good for online collaboration of different types of photography projects, but if you’re looking to share photos of Grandma’s birthday with family across the country, you’d be better off elsewhere.

Snapfish is Hewlett Packard’s photo site. HP is known for printers, and as would be expected it’s easy to order prints from Snapfish. They provide a variety of sizes as well as borders. They have poster prints if you need to blow up a picture. Mousepads, mugs, ornaments and clothing are just some of the different things you can get printed with Snapfish. Most of the complex stuff you need to have shipped, but for basic prints and posters you order them online and pick them up at a local Walgreens, which saves on shipping costs and allows you to pick up your pictures in less than a day. Viewing is a simple enough process, as photos get uploaded to albums and you can scroll through each picture or view them via the slideshow. Snapfish also has it’s own program you can download to aid in uploading pictures directly from your camera or memory card. However it’s not possible to download photos on Snapfish without paying a fee per download. It’s not much, but if you’re talking about an album of 300 pictures, it can add up, especially when you can ask the person who uploaded them to email them to you for free. Snapfish is a great service to use when you plan on printing physical copies of photos or ordering mugs or calendars, but if you actually want to share your photos over the internet with friends and family there are better services.

Shutterfly is perhaps a less commonly used service than some of the others, but it does have what you need to share pictures. Once you upload the pictures onto their site, it is organized into albums, and then you can share specified photos out of that album with friends. When your friends and family view the photos you’ve shared they have the option of saving them to their own album. The printing process is also pretty easy with Shutterfly. You can select which photos you want, with a variety of size options, and have them either mailed or pick them up at Target. They also have some photo books, calendars, and other products. The website itself feels a little older than most of the other sites, and it runs that way too. If you’re looking for a digital copy of a photo in an album, whether a friends or your own, you are out of luck. The only way is to right click and save it, but that gives you the photo in a rather small size. Shutterfly is an okay service, but it feels like it hasn’t changed in years or grown with the times. This definitely wouldn’t be my first choice of photo sharing services.

Google has their hands in everything, photo sharing on the internet included. Picasa Web Albums blows the other services away, offering more in just about every area. They offer up to one gigabyte of photo uploads per Google/gmail account, and you can upload them at the original photo size, or a streamlined version. There is a downloadable app that will upload and organize your pictures for you, and it’ll even search your hard drive and update albums as you put more pictures on your computer. You can then use it to upload to a web album viewable to friends and family, just you, or everyone. It’s a static URL so it’s easy to find all the albums by one user, and everyone that has access to view the file can also save it, at the size it was uploaded. After you upload the photo to the web, you can tag it, link to to it, embed it and caption it as needed. You can also print the photos in your Picasa albums. You can funnel them through Snapfish, Shutterfly or a couple of other sites, or you can print directly to Walgreens. If you’re going to print to a mug or something it’d probably make sense to upload directly to Snapfish, but otherwise Google’s Picasa is the way to go. It also has a tab where you can search through recently uploaded photos as well as search by tag for any public image across all of Picasa.

Of all the photo sharing services I’ve used over the years, Google’s Picasa is definitely the best. Snapfish and even Flickr have their uses as well, but Picasa is my first choice.

Will a New API Make Digg Profitable?

Significant changes to Digg’s Application Programming Interface (API) promise to open up new possibilities to third-party developers, and might even make them some money.

Last week Digg announced some important changes to the policies that govern what sorts of things third-party Digg application developers may do. The changes lift old restrictions on certain Digg app functionalities and present new options to developers, giving them the freedom and flexibility to create programs that interact with the social networking site in ways not possible before.

There are a few differences between the old Digg API and the new. First, developers no longer need to get permission from Digg to make applications that make use of the site’s content. Also, third-party developers may now charge for access to their apps and make use of ads. Essentially, third-party Digg application developers are now free to make applications on their own without oversight from Digg, while profiting from them, which means we can expect a lot more Digg apps competing for users’ interest in the near future.

Third-party developers now also have developer’s access to the Digg search engine, allowing them to make use of all the particular Digg search functions in their apps. Along with access to Digg’s search functions comes access to users’ favourites, allowing third party apps to make novel use of info about which stories are most popular among Digg users. Essentially, third party Digg application developers may now make use of the most crucial information about Digg stories, so we can expect plenty of applications in the future that give users new insight into the trends and popular topics of Digg.

Finally, third party Digg apps can now participate in Digg just like a normal user. Users may vote up , bury, comment on, and favourite stories through third party apps. Formerly third party apps could only watch the digging action from afar and were powerless to affect the Digg world.

The bottom line is that the new Digg API will allow for the creation of Digg applications that will give users a new level of interactivity with Digg stories. With unprecedented access to essentially all the information on Digg, it is easy to imagine that many apps will make full use of that info to glean as much of an understanding of the mysterious Digg popularity algorithm as possible, giving users the ability to understand and contribute to popular Digg stories more effectively than ever before. Applications like Sub Digger will no doubt benefit a great deal from the new API.

A couple questions arise about this change though. First, will this shift the balance between those users with a great deal of influence and the average Diggers? Digg has long had something of a problem with so-called power users. The idea is that some users have so many influential friends and such a tight grip on the pulse of the Digg community that the majority of their stories make it to the front page — the hallowed halls of Digg where continued success is guaranteed.

Sometimes this popularity is even detrimental to average users of Digg, who might post a story earlier than a power user, only to see that their own story has floundered while the power story has gained a truckload of diggs, due to the power user’s influence. For some it is a frustrating trend that runs counter to the communal, semi-democratic character of the social networking site.

It’s easy to imagine that these new developments to the Digg API could make the power users’ job even easier, further cementing their status as top Digg users. With applications that give novel, and possibly even better, access to and understanding of critical Digg information comes a better grip on control over Digg stories.

But of course this might work both ways. Average users will also have access to many of these apps, giving them the same competitive Digg advantage that the power users have, evening out any benefits gained. New third party apps might even give the average users, who formerly didn’t have much at their disposal to help them with getting digged up, a new tool to compete with power users.

It’s hard to say exactly what will happen, although I’m inclined to say that any advantages given will likely benefit the power users more than the average users. They are called power users after all, and are more likely to take full advantage of whatever is available to make Digging easier, while the average user is more likely to continue using plain old Digg as a simple pass-time, not worrying themselves with the complexities of the Digg hierarchy. But perhaps these new apps will make it easier for the average user to become a power user, giving them access to all the information and tricks that were formerly exclusive to power users. Only time will tell.

But the other obvious question is: will this make Digg profitable? This seems to be a conscious move on Digg’s part to open up the site to a wider market, essentially making a small industry in which developers can focus on making money off of Digg applications. This is reminiscent of the iPhone third-party app model, in which developers can make money for themselves while simultaneously increasing the desirability of the iPhone among consumers.

The short answer to the question of profitability, unfortunately, is no. The difference between Digg and the iPhone is that the iPhone costs money. Third party app development encourages people to buy the iPhone, whereas third party development for Digg will only encourage more people to use Digg for free more often. At best, third party developers will make money off these apps, but until Digg figures out a money-making strategy, which has eluded them until now, it will remain unprofitable.

But in the long term the answer is a bit more optimistic. Digg’s choice to make these changes to its API seem to mirror the strategy of the social networking powerhouse Twitter. Twitter has long allowed development of all kinds of third party applications, letting users make use of Twitter however they feel with whatever app they feel, not just through the Twitter site. Third-party Twitter apps are so integrated into the service that the submitted through X application signifier is tagged onto every post, allowing users to see what third party app was used to make a tweet. (I can’t believe I just wrote the word “tweet.” Forgive me.)

Essentially, third party development has allowed the outside world to improve upon Twitter, making it all the more popular. Mind you, Twitter has yet to make any serious money either, but building massive popularity and a cottage industry around third party Twitter apps can’t be a bad place to start when trying to become profitable. It would seem Digg is trying to do the same, which in the long run may pay off.

In the end, this is probably a smart move on Digg’s part. By making Digg more accessible, improvable and open, it is attracting not just more users who will make use of third party apps, but a whole slew of developers who will now be dedicated to working on the networking service while making some money of their own. Essentially, Digg will hopefully be able to build another whole community besides the one that already exists, out of application designers and marketers.

And if it all works out, we can finally see the website that brings us important news — like caterpillars who need a haircut — become profitable.

Popcorn Hour C-200 and the Internet TV Revolution

It would appear that our televisions have gone from analog to digital stations just fine. Okay, just fine is a little too broad of a generalization; after all, there was a record number of calls (317,000) to the FCC last Friday on this subject.

However, the FCC was prepared, and they had 4,000 operators on hand to answer what they knew was going to be a rush of calls. Many of these calls were handled by re-scanning the converter boxes. The www.dtv.gov website had a record number of hits.

Of course, there were some who failed to get a signal on the day of transition. If you were one of them, all I can say is: you were warned. I mean, I saw one of those emergency messages every day for the past year telling me to switch, or else. If you were still going off analog signals before the switch, and didn’t listen to the myriad warnings, then you deserve whatever fate you made for yourself, really.

Fortunately, I have cable, so I was covered. However, I am now questioning cable. You see, I have discovered that about 80 percent of my television watching is now done online. The other 20 percent is just channel surfing, when I am too tired to focus on anything in particular.

I think a lot of viewers have the same viewing habits as I do. After all, why should I watch television based on some sort of schedule that I don’t want to follow? Instead, I want to watch the programs that I want to watch when I want to watch them. Not only that, I don’t want to go through all the trouble of setting a VCR, or even learn how to set a DVR.

No, I want to go online, and find the shows that I want to watch. In fact, that is how I have watched all kind of shows that I normally would have missed for the past year. I have discovered a whole crop of shows that I never would have even tried if not for watching television online.

I still can’t believe that major networks still have not picked up on the fact that more people are watching online than scheduled television broadcasts. Isn’t the problem with the writers, back when that strike thing was going on?

This new viewer mentality is probably why Syabas has created the Popcorn C-200, an Internet settop box that streams digital content from the Internet or its internal hard drive to the television set and stereo. The C-200 is supposed to be the new version of Popcorn Hour A-110, and is capable of accepting video content from sites like YouTube, Vuze, Revision 3, CNET TV, Veoh, Blip.tv, NBC, CBS, CNN, and BBC. It is also possible to accept image content from Flickr, Pikeo, and Picasa.

The Popcorn C-200 is not the first device that allows you to watch ditigal video content, and it will not be the last. Something tells me that as the prices of cable and internet rise, people may have to choose one or the other.

So perhaps we are looking at an age where the next television transition will not be to digital, but to the Internet. So, unless you have a high-speed Internet connection, you might not be able to get TV. Of course, that would assume that all major networks as well as the cable networks, all go completely online.

Source1 and Source2

Internet Famous – The Brett Borders Story

A couple of decades back, Brett Borders had visionary aspirations. Instead of aimlessly wondering the halls of his high school, he took to the underground to search out threads of conversations that were beginning to surface in this new arena called the Internet. A unique but somewhat logical beginning for a fellow who would later go on to bill his blog the “Social Media Rockstar,” Brett was in search of digital networking way before its time.

In a recent interview I conducted with him, he sums it up as, “an extremely limited (environment)… the only social networking options were Prodigy/Compuserve,  a handful of local Bulletin Boards and the the same 35 active users.” Along with a small group of hacker friends, he learned how to call overseas and obtain Internet access by sneaking through local university and business systems.

He would then hack into telephone systems that would allow access by dialing out without being traced. According to Brett, it “really wasn’t that devious,” as his group was the same kind of crowd that today “you would find on FriendFeed or Digg.” When the first public internet service became available in his area in 1994, he immediately quit hacking as he “finally had unlimited, bulletproof access to the ‘Net,’” where he found it “far more interesting to connect versus crack.” However he looks back on these early days fondly as it motivated him to become a resourceful out-of-the-box thinker who could forge a path into the future without the need of a guidebook.

Brett studied Sociology in college where he was able to reflect on some of the anthropological underpinnings of online social demographics. Metaphorically similar to a Margaret Mead uncovering tribes in Samoa or New Guinea, Brett observed and researched the collective consciousness of various online tribes. He proposed that “online social interaction mirrors real life (with parallels to) castes, circles, cliques and socio-economic groups.” And as a social marketer, he now feels that to communicate to each group and target them properly, one needs to analyze their social structures and online habitats.

When asked why institutions of higher learning haven’t embraced social media as an academic discipline, he feels that “universities are kind of reactionary in that they (will only) offer programs and classes after a job market emerges.” Since social media jobs are presently just beginning to take on a prominent role in corporations and organizations, it will take a while for universities to catch up.

Today Brett Borders is an independent “Web Traffic Developer.” Even though Borders’ blog is titled “Social Media Rockstar” he doesn’t view himself as rock star, nor Internet Famous. Similar to Liz Strauss titling her blog, “Successful Blog” and Hugh Hefner labeling his pop culture mag “Playboy,” his blog title is more about the content versus a moniker for himself as the originator.

According to Brett, ” I think with the exception of a small handful of established, elite social media people, pretty much everyone out there is ‘faking it till they make it.’ I wake up, explore, learn, make mistakes, improve and re-define myself on a daily basis. I try to be confident, but also completely honest about what I know about and what I don’t – and careful not to mislead or make false promises to people.”

However, Brett is also cognizant that online detractors can be more powerful than your actual followers. Non-fans (what Brett terms “your shadow”) are usually much more diligent about blocking the spread of your message than the average acquaintance is dedicated in spreading it for you. Here’s a visual interpretation of Brett’s perspective on this topic.

To become Internet Famous, according to Brett is to be an initiator, not a follower. For example, when social media first came on to the scene, those that became the most successful in blogging and developing apps were those that pushed the envelope, by using new tools and searching out new terrain to maneuver. Brett feels the ones that faltered in this regard were the less aggressive breed who settled for “aggregating or recycling” the work accomplished by the front runners.

Brett refers to some of these social media followers as “online snake oil salesmen” who are motivated by money. These are the folks that aren’t “at all shy about claiming they know stuff that they don’t or making promises they can’t deliver. There’s a boom of interest in social media and SEO – and there are only a few barriers to entry (all you need is a website and business card), so some less-than-scrupulous types of people are trying to cash in on it.”

“The truth is that you have to give something (time, energy, attention or $$$) before you can really expect to get anything in return,” notes Brett. Something he calls “Digital Karma,” where those that are serious about online marketing and invest their time strategically and ask for recommendations are the ones to reap the benefits. “Those who are looking for ‘quick fixes’ and too-good-to-be-true promises can easily get burned or disappointed.”

Narcissism is sometimes an unattractive by-product of Internet Fame “There’s something very hypnotic about watching someone with an over-blown self image get all excited about themselves (which is why sites like TweetingTooHard.com are funny),” notes Brett. “There’s also “bad boy” and “bad girl” rockstar types in social media who are outspoken, hostile and inevitably create drama wherever they go. Many people unconsciously placate them (to avoid getting on their “bad list”) and follow them to see what kind of exciting trouble they’re gonna stir up next.”

In retrospect having lived through the Web 2.0 explosion, Brett reflects that “today social media is definitely over-hyped. “Yes, it is very powerful. Yes, it changes they way business is done. Yes, it empowers people to make choices they never had before – and it changes the world in some ways. But people are still people – and we like to waste a lot of time and use social media to mindlessly distract and entertain ourselves.”

He also believes that social media marketing is not a great fit for many types of products and services. He affirms that companies could “definitely get more ROI with traditional advertising or other online marketing methods like SEO or PPC.”

Currently Brett is working for an automotive publisher that focuses on hybrid and electric car technology. He’s building buzz and connections around content that raise people’s awareness of next generation transportation options. In the past he’s worked for international e-commerce companies, product manufacturers, and local tech start-ups in Boulder, Colorado.

In closing, I think Brett Borders’ Internet fame came about as result of his invested time and energy in this field and that his advice is based on years of trial and error. While he feels that a lot of folks are just not cut out for this business (“it’s demanding, time-intensive, volatile, and requires much more creativity than people are able to give to it”), I think Brett Border is one of those experts that has sized up the social media landscape realistically and knows how to make it do his bidding.

If you’re looking for a social media coach to help you wade through those Web 2.0 waters, I would suggest you contact Brett Borders for the job. He may be just that Social Media Rockstar his blog refers to.

For other stories on the Internet Famous, check out my previous interviews with Nick Thune, Marina Orlova, Julia Allison and Alejandro Reyes… and stay tuned for more stories of the the Internet Famous in the weeks to come.

Internet Famous – the Alejandro Reyes Story

He calls himself a Social Marketing Rock Star! His web site was designed for “successfools” like himself. He runs a Ustream broadcast on a regular basis and has amassed over 13,000 (and counting) followers on Twitter. His profile proclaims that he is “ADDICTED to people, their passions, and teaching them to use Social Media Marketing to get Internet Famous!  He’s a blogger, a speaker, a coach (a puppet, a poet, a pawn and a king!). He’s Internet Famous and has a story to tell.

In a recent interview I conducted with Alejandro Reyes, he confessed that Internet fame was not something he sought out, but was more about something he “knew he could leverage.” He believes in social marketing and feels that this platform gives him latitude to “entertain and inspire people,” something he is very passionate about.

Alejandro credits the birth of his daughter as one of the initial triggering events that created a buzz about about his persona and its impact on the Internet. On April 24, 2008, utilizing Ustream as a media tool to communicate, Alejandro conducted a broadcast to brag online about the birth of his daughter to his wife’s family who resided in another state. While transmitting the live stream titled “Social Media’s First Baby,” he decided to tweet it out to his Twitter followers at the same time, and in one of the first simulcasted communiques combining streaming video with tweeting, he was pleasantly surprised when he received 60+ tweets from his modest (at the time) fan base.

It was at this moment, he began to understand the power of the Internet and the connection he could make in people’s lives. Today, simulcasts of this nature are conducted regularly by celebrities like Ashton Kutcher and P.Diddy when they want to broadcast to their fan base. And consequently Ustream has since integrated Twitter into their chatrooms.

This intimate entree’ into people’s lives ‘positioned’ Alejandro as someone who was willing to share personal stories with total strangers. In the Web 2.0 environment we all reside, here was a guy who was willing not only to be upfront and personal, but also one who was transparent in a very honest and forthright manner. Dissimilar to the self-promoting “online celebs” or “snake oil” netizens that abound online, Alejandro displayed substance and delivered advice that was consequential. He found his soap box, and as an online town crier, the Internet community was willing to listen.

After this event, Alejandro indicates that things really began to ramp up. While the live Ustream involving the birth of his daughter gave him a jump start, it’s what Alejandro was able to do with the buzz thereafter that was critical. He cautiously warns others that this is where many often drop the ball: “A lot of people miss the boat. They do something that creates a buzz, and then they don’t capitalize on it. When you secure momentum, you gotta keep it or it will die quickly and get lost in all the Internet ‘noise’” that continually competes for our everyday attention.

It was at this tipping point, that Alejandro changed up the game. Differing from others that often rely on the status quo, he decided to transform the way people saw “entrepreneurship” by making it a fun thing to manage. And while he continues to offer human interest life examples (e.g dancing with his daughter) he balances these vignettes with inspirational success training. In this way, he works collaboratively with his audience. He collaborates with them in creating his personal brand… the “successfool” brand…a process he calls “collaborate or die.”

Collaboration is the key. Without involving his audience, Alejandro would not be the success he is today. For him ‘branding’ is really all about listening to your followers and building your persona around one’s passion. To further illustrate his point, Alejandro cites an analogy that underscores brand management: “your brand is like a ‘jetliner’ and your passion is the ‘jet fuel’ that jettisons that brand forward. “You and your brand can only go as far as your fuel and passion will last.” He sees a direct correlation with this and the  age-old tried and true philosophy that if “you love what you are doing, you’ll never have to work another day in your life.”

Today, Alejandro conducts a Successfool.tv Ustream broadcast every Wednesday night at 6pm Pacific time.  The focus of the show is to motivate, inspire, and entertain entrepreneurs through live skype interviews, success tips and tools of the week, and accompanied by some weekly rants. While  monetizing Successfool.com is a goal, for Alejandro, it’s more important  to “build a  brand that people trust, love, and know that they’re not going to get some cheezeball marketing pitch every week with tons of advertisements.” Presently his website receives 10-15K hits per month, according to Compete.com.

As a result of the success of Successfool.com, he’s created a coaching program, hosted a conference, and launched a local marketing company that is quickly generating a ton of buzz in the Sacramento market area.  Alejandro’s Social Marketing Rock Star Webinar series provides an 8-week video training course that helps users learn how to use social media marketing as a tool and how it can boost one’s website traffic.

The series teaches people how to develop a long lasting Internet business by building their brand online through Social Media.  The webinar modules include, Branding, Blogging and Advanced Blogging Strategies, Social Networking with a focus on Twitter and Facebook, Video/Live Streaming, Podcasting, Web 2.0 Properties and How to use Social Media to become a local hero. Since its success in ‘08, a new Social Marketing Rock Star series will launch again this July.

Alejandro’s life journey revolves around his ongoing quest to determine “what success really is?”  As we all know, success means different things to different people. When asked if he feels successful and whether he has reached his goals, Alejandro admits to only just getting started…and that his life long dream is to enter the entertainment field. Whether “that’s hosting a TV or radio show, that’s yet to be determined,” states Alejandro.  So if Oprah, Ellen or Conan are reading this…you might want to give this “successfool” a call. He is in a passionate over-drive mode to take his social marketing rock star fame to another level.

Alejandro Reyes is one “successfool” that doesn’t fool around with success!

P.S: If you are thinking about contacting Alejandro on Twitter, you might want to congratulate him on the upcoming birth of his 2nd baby...Social Baby #2!

For other stories on the Internet Famous, check out my previous interviews with Nick Thune, Marina Orlova and Julia Allison… and stay tuned for more stories of the the Internet Famous in the weeks to come.

iGoogle Showcase: Finally I Can Pretend I am Using The Kutch’s Computer

Google’s iGoogle Showcase was revealed earlier this week, allowing everyone on the whole Internet to look at the homepages personally approved by the publicists of celebrities.

With iGoogle Showcase anyone can take a look at the widgets and plugins that barely likeable celebrities like Al Gore, Demi Moore, Ashton The Kutch Kutcher, Martha Stewart, Ryan Seacreast, and others use on their Google homepages.

Mind you, use should be taken very lightly here.

At first I wasn’t sure what the purpose of showcase was. Then later on I figured something out: I still had no idea know what the point of iGoogle Showcase was. To be honest as of this exact moment I cannot clearly discern any sort of useful purpose for Showcase.

The thing is, there isn’t any obvious use for Showcase. Unlike some of Google’s other neat apps, like Gmail and Google Docs and SketchUp, which are all immediately useful in some ways, Showcase doesn’t provide us with any sort of tools or devices that make things possible. It doesn’t even provide something as vague as an e-solution.

Let me explain. Each Showcase page is ostensibly the personal page of a celebrity, implying that the widgets on it were chosen by a celebrity. That these pages are personal also implies that celebrities make use of them regularly, but that seems unlikely, given how they look like they were designed by a soulless robot programmed to mechanically coordinate PR initiatives.

Are we really supposed to believe that Kevin Rose has a Digg widget on his homepage, even though he owns the freaking website, or that Ryan Seacrest looks up American Idol updates, even though he is literally the first person on the planet to know when someone is voted off? That would be like Wyclef Jean looking for updates about the new album that he himself is writing.

Oh wait, that is already on his iGoogle page.

So are these actually the personal pages of celebrities? Of course not. The fact of the matter is that Showcase doesn’t have any point because it is just marketing. Each page is a thin veil of celebrity publicity, crafted to reinforce a consistent public image while covering some pretty clumsy marketing. Andy Roddick is a tennis player, so his page has a tennis ball. Rachel Ray’s page has a word scramble, because absolutely all stay-at-home moms in the universe like little daily newspaper puzzles. Al Gore’s page has Jon Stewart quotes because the hip, young, liberal demographic is into that.

The only page that looks like it wasn’t pieced together by an army of assistants is The Kutch’s. I mock the guy, but his page is a messy jumble of stuff that real people would actually use, like sports scores and dumb youtube cartoons, instead of a Punk’d widget and a picture of a trucker hat. But other than the Kutchster’s, every page is so generically representative of the public’s view of these celebrities that you can’t help but feel an advertising firm thought it all up while Keith Urban or whoever played golf on the moon while rolling in million dollar bills in a suit made of even more million dollar bills.

So iGoogle Showcase is basically just a cross-promotional marketing tool. That’s fine, and marketing has it’s place. Maybe someone will find a widget they like from the page of their favourite celebrity, or discover some news about someone they’re interested in. But let’s not pretend that these are actually the homepages these celebrities customized and use every day. The sites are such flimsy, cookie-cutter representations of the celebrities’ public images that insisting they are personal is only contrived and artificial.

So why even talk about Showcase if it’s so shallow and pointless? I will make a feeble attempt at answering this question. It seems to me that iGoogle Showcase is representative of a larger trend in which technology is suddenly very cool. Some might even call it hip if they are so inclined.

I’m not sure when it happened, but at some point tech and tech-culture went from being simply a useful thing for some and a geeky obsession for others, to the prime way for celebrities and public figures to garner some cred with fans. Between The Kutchinator running a competition with CNN to see who could reach a million twitter followers first, and news sites and blogs all over the web obsessing over whether or not Obama is a Mac user, you can’t seem to avoid the new-found trendiness of technology.

Even late night, normally a safe haven where fads and trends are mocked mercilessly, has gotten in on the act. If you can manage to stomach an entire episode of the Jimmy Fallon show you will be exposed to an incredible amount of shameless pandering to the technology crowd, and even Conan O’Brien, who I distinctly remember mispronouncing modem during an old episode, has a skit about twitter every night.

Some of this new focus on technology is obviously very good. Obama’s change.gov site, with its technological agenda, is leap years ahead of the technologically ignorant stone-age that was the last administration.

But I imagine not everyone will see it this way. It’s probably safe to say that many people out there hold a personal attachment to the nerd culture of technology, and many of those people understandably feel as if Hollywood is merely cashing in on their beloved sub-culture. Like someone who suddenly sees their favourite band go mainstream and finds that the music that meant so much to them on a personal level is now being eaten up by everyone in the world, geeks the world over feel violated by the commodification and abuse of their geek and tech culture by celebrities who are merely using it to get a bit more publicity.

The angst of geeks who are caught up in the new Hollywood obsession with their world was summed up pretty nicely in the response to the I Am a Geek video, released last month. Wil Wheaton, star of Star Trek TNG and famous hardcore nerd, was involved with the video and said of it that it seemed like a promotional opportunity for celebrities who don’t know a damn thing about our geek culture, which sums up nicely how most geeks feel about the new found celebrity status of geekiness.

In short, the sorts of celebrities that are featured on the iGoogle Showcase are the exact ones that nerds are shaking their fists at right now, damning them for invading their castle and abusing their culture.

I tend to look at it a bit differently though: being a geek is suddenly cool. Not just cool among an ever-growing population of geeks, but cool among people with a lot of sway, geeky or not. Further, geekiness is not just cool, but influential. Geekiness has become powerful.

I guess that “The Bible” thing was right; the geek shall indeed inherit the Earth.

(I apologize profoundly for that joke. Please don’t melt my computer with your nerd powers.)

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