Study Finds Twitter Users Value Information
New data compiled by the research firm MarketingProfs shows that Twitter users are really moved by learning new information and receiving new information quickly as opposed to egotism and networking.
Upon polling 425 Twitter users in early to mid April, it was discovered that just about 100% of those who replied agreed that, “I value getting information in a timely manner,” and “I find it exciting to learn new things from people,” whereas only around 80% of users “like to be connected to lots of people.”
Although, the study did show that about 70% of those surveyed did agree with statements saying I find it gratifying to have people follow me,” and “I want to generate new business.”
As for the topic of do Twitter members value large numbers of followers, survey respondents appeared to be evenly divided. For the statement “People who have a large number of followers are more respected than those who don’t”, about 50% of respondents agreed.
Just about 40% of the sample survey agreed with the statement and most of them, 34%, “mildly agree”. The remainders of the group, 60%, were equally split among “neither agree or disagree”, “mildly disagree” and “strongly disagree”.
But every one of those surveyed strongly disagreed with the statement “People who have a large number of followers are smarter than those who don’t.”
Another interesting bit of information to come from the survey is that it appears Twitter users aren’t in need of instant gratification from their other Twitter members. Only 50% implied they weren’t bothered by a lack of responses when answering the statement “I feel bad when I tweet something and nobody responds.”
A mere 2% were in strong agreement with the statement while nearly 32% strongly disagreed. And once again, all of those remaining were equally divided between “mildly disagree,” “neither agree nor disagree,” and “mildly agree.”