Learn What You Can Do With Squidoo!
Squidoo is a website that is designed for people to create a single webpage on any topic of their choosing. These single pages are called lenses and can contain viewpoints, information, expertise, and recommendations.
Although content can be placed on these lenses about any topic a person can think of, that is not the only reason to create a lens. Through recommendations of products, websites and more, a person is able to create ad revenue for themselves, Squidoo, and/or a charity of their choice. Though many people would only make less then a dollar a month for themselves or a charity doing this, some people work hard to create a wealth of lenses that could generate thousands of dollars in total revenue.
One important thing to mention is that Squidoo lenses are often found fairly frequently in Google searches. Squidoo is a spawn of the Web 2.0 era where everything on the web is being found on high-traffic all encompassing websites. Marketers have been using Squidoo to promote products for some time now, and more are heading its way.
Squidoo is a very cool and original idea. Not only are marketers using it to promote products, but all others that fall in the majority of the Internet community are using Squidoo to share ideas and promote their own websites or blogs. Squidoo is ready to become the next MySpace, the next Digg.
From a planning perspective, Squidoo offers some unique opportunities. I picture using this platform much like trying to spread a viral video for a product. On Squidoo I believe an advertiser could capture lots of attention by creating a nifty story or sequence of stories that include or end with a product. Like a viral video, a blatant ad would probably not work; it would have to be much more subtle.
However, if a marketer could build a reputation as some sort of guru in a specific field, people may flock to that person’s lenses to see the products that are recommended. There are thousands of people posting lenses, but an account planner could create a lens in a specific category, such as technology, and cater to a specific audience about specific products they would likely be interested in. I’ve also talked with some users that believe some of Squidoo’s most recognized lens makers are influenced by companys that pay them to speak good of their products. This belief instills doubt in the lens makers, leading to mistrust of their opinions and recommendations.
What unique opportunities do you believe Squidoo can offer users or advertisers? Are there some good possibilities here, or is it more of a gimmick?