Interview With Jay Feitlinger, Founder and CEO of ShopTab

Recently, I was able to interview Jay Feitlinger, CEO and Founder of ShopTab, a company that allows businesses to sell through their FaceBook pages.

RS: First off, WHAT is ShopTab?
JF: ShopTab is a Facebook App that allows business owners to sell more products by creating a shop tab on their Facebook fan page, showcasing products from their existing online store. Easily. Quickly. Inexpensively.

RS: When did ShopTab launch
JF: ShopTab launched in October 2009

RS: What made you decide to create ShopTab?
JF: Over the past 8 years I have been working with small to large clients with their online marketing and social media strategy. One of my biggest passions is helping small to medium size business owners understand and leverage the internet to connect with their customers. Many of my smaller ecommerce clients have been requesting my help on how they can monetize their efforts on Facebook.

My wife owns an online baby product business http://www.littlebutterflykiss.com. She, as with many of my smaller ecommerce clients, don™t have large budgets to afford website development of a custom Facebook shop tab nor large marketing budgets. I decided to help and after 3 months of development we recently launched ShopTab to complement any ecommerce tool. It has some built in social shopping features such as Share to Facebook Wall to get the word out about their Shop Tab products.

RS: What sets ShopTab apart from other similar applications?
JF: There are a few shop type applications on Facebook but ShopTab specifically:

1. Was designed and developed from the business owner perspective. We focused heavily on the needs of the business owner when developing the application and spent the extra time and money to ensure the tool did not require any technical knowledge. We require no additional programming code or html.
2. Works with every ecommerce tool.
3. Allows a shop owner to export their products from their current ecommerce tool and upload through our easy to use admin tool. A few of our recent customers told me they set up their 500+ product store within 10 minutes.
4. Ds not charge an upfront fee for the shop tab application, nor take a percentage of each sale. Our customers pay a flat small monthly fee starting at $10/mo for up to 500 products. We also offer a 7 day free trial and they can cancel whenever they want — no long term contracts
5. Ds not require they use any specific platform to handle payments, sales tax, shipping, security, etc. We send their prospective customer to their website to handle the transaction.
6. Sends customers directly to an existing shopping site, increasing traffic and enabling a shopping experience unfettered by any limitations within Facebook. For instance, upselling, cross-selling, recurring purchases and so forth can still be handles as they always have.

RS: Why Facebook?
JF: With over 350 million fans and growing everyday and the strong desire for business owners to find a way to monetize their Facebook presence “ Facebook was the right choice for our intial launch.

RS: If I were looking at setting something like this up, what would I need to do to get started?
JF: Simply visit http://www.facebook.com/apps/application.php?id=189977524185 and click on Go To Application. From there a business owner would create their account, log into the admin, and either use our product feed upload tool or add products individually.

RS: What features are you looking at adding in the near future?
JF: For this we are relying on our customers to tell us what else they need. Just last week customers asked us for a way to share a product to their wall. That feature was added yesterday. We are going to rely on what features make the most sense for our business owners but do not require an increase in monthly cost to the ShopTab business owner. There are a few features such as horizontal vs. vertical layout that we have in the works but again if another feature comes up that is more important to our ShopTab business owner customer it will take higher priority over our feature roll out schedule.

Check it out: http://www.facebook.com/apps/application.php?id=189977524185