I recently modified an adsense campaign to focus on a specific state. Keeping the same keywords, I assumed this would be a cost-effective way to target this region. I was wrong.
I logged in to my AdSense account to discover that the minimum bid for my keywords had gone from $1 to $10.
Ah corporate greed... As Google fights to keep their stock prices up, smaller, newer sites are getting left behind.
It's similar to the way Wal-Mart is destroying the small town stores... Newer sites and good ideas will get lost in the shuffle of those established entities that can afford to feed the 800 lb gorilla.
Tags: Adsense Text Ads
