Internet Famous – The Brett Borders Story

A couple of decades back, Brett Borders had visionary aspirations. Instead of aimlessly wondering the halls of his high school, he took to the underground to search out threads of conversations that were beginning to surface in this new arena called the Internet. A unique but somewhat logical beginning for a fellow who would later go on to bill his blog the “Social Media Rockstar,” Brett was in search of digital networking way before its time. In a recent interview I conducted with him,... Read More

Internet Famous – the Alejandro Reyes Story

He calls himself a Social Marketing Rock Star! His web site was designed for “successfools” like himself. He runs a Ustream broadcast on a regular basis and has amassed over 13,000 (and counting) followers on Twitter. His profile proclaims that he is “ADDICTED to people, their passions, and teaching them to use Social Media Marketing to get Internet Famous!  He’s a blogger, a speaker, a coach (a puppet, a poet, a pawn and a king!). He’s Internet Famous and has a story... Read More

Web 4.0,Trip Down the Rabbit Hole or Brave New World?

If Web 2.0 is about web applications and social networking, and Web 3.0 is said to incorporate the semantics of data interpreted by machines, what the heck is Web 4.0 going to look like? If we are in the midst of an evolution, what have the big thinkers been able to conjure up about our futures online? Let’s take a look at some of the insights and theories put forth by the futurists, as us mere mortals breathlessly await the next big shiny thing to capture our hearts, minds and soul. “What... Read More

Internet Famous – The Julia Allison Story

It’s been said about Julia Allison… “She can’t act. She can’t sing. She’s not rich. But thanks to a genius for self-promotion, she’s become an Internet celebrity.” Ms. Allison has learned the art of personal branding and specializes in distinguishing herself from the pack with a joie de vivre and an innate sense of knowing what to leverage when? Marketing may be a dated term in this Web 2.0 world we live in…a hackneyed meme attributed to the billboard... Read More

Is The Attention Economy The New Currency?

Remember the political refrain “it’s the economy, stupid!” first uttered in the 90′s and probably more applicable today then it was then? Well, while we are all wringing our hands trying to survive the financial ills that have blanketed our land, there is another economy sapping up just as much of our energy as the monetary one. And I’m not talking about the Information Economy. By definition, economics is the study of how a society uses its scarce resources. And information... Read More

Internet Famous- Part 2…the Marina Orlova Story

Marina Orlova with co-host Gorby (short for Gorbachev) For the naysayers who don’t believe the Internet can produce celebrity-status, I initially anticipated only doing a two-part series on the Internet Famous. However after the attention that surfaced from my “Nick Thune” and “Top Ten Internet SuperStars of 2009,” features, I slowly realized that the Internet is a virtual breeding ground for building (if not full-blown celebrity) then at least… micro-celeb status.... Read More

The Recession According to Eminem

Who can reconcile the juxtaposition of a poetic ode to Detroit and a celebrity rap-bashing rant on the same album? Perhaps one produced and sung by the infamous Eminem! Has the bad boy of rap grown up or become a little bit more savvy of the times we live? A true Horatio Alger “rags to riches” story himself, Eminem appears to have been pondering the current state of the union during his recent 5 year sabbatical from the music industry. With his new album “Relapse,” due for... Read More

ABC to Bash or Not to Bash Social Networking?

Today I received a curious tweet from Peter Cashmore, Mashable’s founder and CEO, pertaining to an ABC announcement and a somewhat biased story angle about social networking. What seemed odd was ABC using one medium (the Internet) to solicit information for another medium (TV).  As I read the tweet,  the obvious irony was not lost on me! Mashable founded in 2005 is the world’s largest blog focused exclusively on Web 2.0 and Social Networking news. When I hyperlinked from the tweet... Read More

Online Revenue BOOMS in Down Economy to Record High 23 Billion!

As bleak as the economy appears…as deep as the stock market falls…its encouraging to hear there’s one arena that continues to thrive, even during recessionary times. If there is one industry that does not need to go to Congress with hat-in-hand, its online advertising! Internet advertising revenues in the U.S. remain strong, topping $23 billion, according to the recent 2008 Internet Advertising Revenue Report, released by the IAB and PricewaterhouseCoopers LLP. Despite a failing... Read More

Internet Famous – Part 1…the Nick Thune Story

Today’s technology has given us all the power to brand ourselves in whatever way we see fit. No longer does one need an expensive PR agency or a full-blown advertising campaign to define who we are or how we want to be perceived. Similar to how corporate branding defines how a company distinguishes itself, personal Internet branding is the sum of all one’s online activities which then triggers an expectation about who you are. Perception trumps reality when one seeks fame on the Internet. The... Read More

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