Why Linux will Top Windows 7

Media hype again has people buzzing over the introduction of Windows 7, Microsoft’s latest operating system. But Microsoft’s errors are finally giving Linux an edge in the race of operating system supremacy. Linux began gaining ground with the release of Microsoft’s Me. To say that Me had some problems is like saying the present economy seems to be lagging. Microsoft made up some of the ground lost by Me with the introduction of XP, but there has been a series of ups and downs along... Read More

Radiohead to the Rescue of File-Sharing Tenenbaum

Joel Tenenbaum File sharing is a way of life these days, and has been ever since the first sharing programs, like Napster, and Kazaa. Almost from the beginning, file sharers have been plagued by lawsuits and legal campaigns from the music industry. However, one alleged file sharer, Joel Tenenbaum, has found an unusual alliance with the manager of the group Radiohead Brian Message. Joel is a grad student, who is accused of sharing seven tracks of music on the once popular file sharing program Kazaa.... Read More

HP Close to Android Functionality, Emotion Chips Yet to be Released

Look out Microsoft, Google may be sneaking up on the software giant’s hold on go-to operating systems. And Hewlett Packard may just give Google the help it needs. Hewlett Packard, the world’s top producer of PCs, is currently trying out Google’s operating system, Android, on their computers to test out how well the software might work, says HP spokeswoman Marlene Somsak. While she does say that HP is running tests on their computers with Android installed, she would not comment... Read More

Social Networking: Going Beyond the Trend

Today’s ‘have to have it’ flavor of the day in the marketing and advertising industry is the need for a social networking strategy. With the proliferation of sites like Facebook and MySpace and the creation of methods and philosophies to strip the bones clean of all the information therein, it appears that all that is lacking to complete this cycle of the next big thing (after User Generated Content) is a short, but sweet, acronym a la UGC, of course. But kidding aside, one need... Read More

Social Marketing is Intelligent Design

In today’s highly connected, media-driven world, it has become very apparent that creative thinking and design matter immensely in marketing strategies. Most important in these campaigns is the ability of marketing talent to correctly gauge consumer interest based upon quantitative data generated from market research. The true debate begins in the data vs. creative aspect of social marketing. Anyone can read data, but it takes a true critical thinker to read that data and correctly anticipate... Read More

Is the Future of Online Advertising in Danger?

The Internet? In the current economic situation all forms of marketing have suffered a serious blow. The latest numbers suggest that while all marketing media has suffered under the strain of a recessed economy, online advertising growth in particular is softening. Since the tech and dotcom busts of the 90′s online ad revenue has grown at a staggering pace. The decline of the housing and credit markets, however, has finally spilled over into all sectors. According to the most recent numbers... Read More