Access Google Analytics from your Desktop
I started blogging in December 2007 and soon realized that there was something I was missing. I started making a few bucks with Adsense, but there was just one thing that kept bothering me: “Where the hell my traffic is coming from and how can I track my visitors down?” Then I stumbled upon Google Analytics, which turns out to be one of the best ways to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. It comes totally free of charge and you can track down multiple website profiles within the same account.
Another recent discovery of mine is an excellent tool which allows you to access Google Analytics right from your desktop. Polaris is a desktop widget for Google Analytics that provides the easiest way to keep your data always instantly available to you.
Just like Google Analyitcs, “Polaris” also comes free of charge, but the free version is limited to one profile only. In order for you to view multiple profiles with Polaris you can update it to the full version for just $15/year.
The company claims that Polaris is one of the first Adobe AIR applications to be built using the recently released Google Analytics API and integrates beautifully with Windows, Linux and Mac systems. It lets you check your visitor numbers, traffic sources, keywords, referring sites and more.
Key features include
- A one-time easy setup
- Overview of total visits, pageviews and other useful metrics.
- Drag and drop date widget to switch between dates
- Day by day view
- Explore your traffic on the Google Maps report
- Learn which pages perform best with the top content report