Online Revenue BOOMS in Down Economy to Record High 23 Billion!

As bleak as the economy appears…as deep as the stock market falls…its encouraging to hear there’s one arena that continues to thrive, even during recessionary times. If there is one industry that does not need to go to Congress with hat-in-hand, its online advertising! Internet advertising revenues in the U.S. remain strong, topping $23 billion, according to the recent 2008 Internet Advertising Revenue Report, released by the IAB and PricewaterhouseCoopers LLP. Despite a failing... Read More

Social Networking: Going Beyond the Trend

Today’s ‘have to have it’ flavor of the day in the marketing and advertising industry is the need for a social networking strategy. With the proliferation of sites like Facebook and MySpace and the creation of methods and philosophies to strip the bones clean of all the information therein, it appears that all that is lacking to complete this cycle of the next big thing (after User Generated Content) is a short, but sweet, acronym a la UGC, of course. But kidding aside, one need... Read More

Madworld: The Simpsons Arcade Sequel

Gameplay: Brutally Awesome Graphics: Black, White & Red. Sound: As fun and nauseating as the world’s greatest roller coaster. Length and Replayability: If it were any longer, you wouldn’t be able to handle it. There, you got your review. Now I’m going to talk about the game. Before playing Madworld, I expected a throwback to the old arcade brawlers of Final Fight and Double Dragon. Now that I have played through the game, I realize that Madworld is more like that old Simpsons... Read More

Social Marketing is Intelligent Design

In today’s highly connected, media-driven world, it has become very apparent that creative thinking and design matter immensely in marketing strategies. Most important in these campaigns is the ability of marketing talent to correctly gauge consumer interest based upon quantitative data generated from market research. The true debate begins in the data vs. creative aspect of social marketing. Anyone can read data, but it takes a true critical thinker to read that data and correctly anticipate... Read More

Is the Future of Online Advertising in Danger?

The Internet? In the current economic situation all forms of marketing have suffered a serious blow. The latest numbers suggest that while all marketing media has suffered under the strain of a recessed economy, online advertising growth in particular is softening. Since the tech and dotcom busts of the 90′s online ad revenue has grown at a staggering pace. The decline of the housing and credit markets, however, has finally spilled over into all sectors. According to the most recent numbers... Read More

Twitter Legal Battle Heats Up, As Love Gives Fashion Designer A Bad Name

There is no doubt these days that what’s said on the internet is just as valid as anything said aloud in a public forum. Jobs have been lost over Facebook, and Myspace posts. Blogs have made, and broken careers, and it looks like Twitter is the latest to hit the news in social networking scandal. Twitter now rests at the center of a heated libel lawsuit between singer Courtney Love, and clothing designer Dawn Simorangkir. Dawn recently filed a lawsuit against Love, claiming that the celebrity... Read More

Internet Famous – Part 1…the Nick Thune Story

Today’s technology has given us all the power to brand ourselves in whatever way we see fit. No longer does one need an expensive PR agency or a full-blown advertising campaign to define who we are or how we want to be perceived. Similar to how corporate branding defines how a company distinguishes itself, personal Internet branding is the sum of all one’s online activities which then triggers an expectation about who you are. Perception trumps reality when one seeks fame on the Internet. The... Read More

YellowPin Social Networking Application

This afternoon, I had the privilege of interviewing Charles Darling, the president and COO of ABD3. Charles was very excited about YellowPin, which he wants users to know is not another new social networking site, but a new social networking application. So what exactly is YellowPin? It is a way of turning your social network into a real world experience. Of course, social networks are offering real-time information all the time, especially since Facebook’s new format got Twitter-pated. However,... Read More

Grey’s Anatomy: The Video Game? What could possibly be next?

I have some young children, and I really don’t like it when they play with the DVD player or the Nintendo Wii. I guess I’m afraid that they will break them, but I’ve seen them tamper with these devices plenty of times, and they still work properly. The other day, when my wife wanted to do a round on the WiiFit, she found that in the Wii was a DVD copy of the film My Best Friend’s Wedding. I couldn’t help but laugh, not just because the DVD shouldn’t have been... Read More

Wallace & Gromit, Fright of the Bumblebees is Fun, Old-School Adventure for XBLA

UPS: Brings back classic adventure-style gameplay; puzzles are clever and at times surprising; great animation and voice acting; captures all the style, humour, levity, and charm of the cartoon perfectly; seems to use original voice actors. DOWNS: Some puzzles might be a bit tough for XBLA players who are unfamiliar with adventure gaming; version we played had some bugs that are hopefully all worked out in the final version. BOTTOM LINE: A must-buy if you’re a fan of old-school adventure games... Read More

Next Page »